Growth Marketing Lead

Responsibilities

• Own the full acquisition funnel, from first touch to activated account, across paid, organic, lifecycle, and product-led channels.
• Design and run experiments end to end: form the hypothesis, ship the test, read the data, and decide what scales.
• Build the self-serve growth motion, turning free signups into active teams and active teams into company-wide adoption.
• Partner with Product and Engineering to instrument the funnel, close the loop on what's working, and put the repeatable parts on autopilot.
• Ownt positioning and messaging in-market, translating a technical product into language operators immediately understand.
• Own the content and lifecycle engine (the sequences, the playbooks, the campaigns) that keeps compounding after you ship it.
• Report on the metrics that matter (CAC, activation, retention, payback) and make the calls on where the next dollar and hour go.

Requirements

• A builder's bias: you'd rather ship a scrappy test this week than a perfect plan next quarter.
• Fluency with data. You can pull it, read it, and defend a decision with it, without waiting on someone else.
• Strong instincts for positioning and message, with the writing to back them up.
• Comfort across the full stack of growth: paid, SEO/organic, lifecycle, and product-led motions.
• Excellent cross-functional judgment. You can work shoulder to shoulder with engineers and founders and translate between them.

Skills

• A builder's bias: you'd rather ship a scrappy test this week than a perfect plan next quarter.
• Fluency with data. You can pull it, read it, and defend a decision with it, without waiting on someone else.
• Strong instincts for positioning and message, with the writing to back them up.
• Comfort across the full stack of growth: paid, SEO/organic, lifecycle, and product-led motions.
• Excellent cross-functional judgment. You can work shoulder to shoulder with engineers and founders and translate between them.

Past Experience

• 5+ years in growth, performance, or product marketing, ideally at an early-stage startup.
• Demonstrated ownership of a funnel or channel with real numbers behind it.
• Experience building a self-serve or product-led growth motion is a strong plus.
• Comfort with the modern growth stack: analytics, lifecycle/CRM, and experimentation tooling.
• Good to have: experience marketing a technical or developer-facing product, or launching a new category.