Growth Marketing Lead

The role of Growth Marketing Lead at Arlo is to build the growth engine from the ground up. Key responsibilities include:

• Craft and test messaging that resonates with target audiences: customers, advisors, and partners.
• Build, run, and optimize campaigns across digital and offline channels such as Meta and LinkedIn Ads, Direct Mail, SEO & content programs, and generative-AI-driven creative and landing page testing.
• Partner with designers and agencies to produce compelling creative assets.
• Track and optimize performance across the funnel from awareness to qualified leads.
• Manage and allocate an annual marketing budget efficiently to maximize learning and ROI.

We are seeking candidates with 7–12 years of experience in growth, demand generation, or performance marketing, proven ability to build campaigns and iterate based on data, strong copywriting and messaging instincts for B2B audiences, hands-on experience with major ad platforms, analytical mindset, and resourcefulness. A bonus would be experience in healthcare, insurance, or benefits tech.

Key skills and experiences include:

• Proven ability to go from zero to one in building campaigns and iterating based on data.
• Strong copywriting and messaging instincts for B2B audiences.
• Hands-on experience with major ad platforms (Meta, LinkedIn, Google).
• Analytical mindset with fluency in tools like HubSpot, Clay, or similar.
• Resourceful, entrepreneurial, and comfortable operating with autonomy and ambiguity.

Arlo offers high ownership, an important mission, growth & expansion opportunities, the chance to apply AI to a significant problem, a high pace and collaborative environment, and competitive compensation. We are an equal opportunity employer committed to diversity and inclusion.