Growth Marketing Director, GT School (Remote) - $200,000/year USD

Key Responsibilities

• Controlling the complete enrollment funnel for GT Anywhere with full accountability for enrollments, conversion performance, and customer acquisition cost
• Architecting and executing ongoing experimentation to uncover and resolve critical conversion barriers
• Leveraging GenAI tools and AI-powered workflows to enhance marketing analysis, creative development, funnel diagnostics, and operational velocity
• Developing the comprehensive annual marketing strategy for virtual, campus, and summer programs—covering positioning, segmentation, channel strategy, budget distribution, and quantifiable objectives
• Creating a high-velocity execution infrastructure that delivers consistently through agencies, freelancers, AI platforms, and marketing systems
• Collaborating directly with enrollment and school leadership to convert family insights into more precise messaging and higher-performing creative assets

Basic Requirements

• Bachelor's degree (BA or equivalent)
• 10+ years of experience leading full-funnel marketing strategy and measurable results in startup, technology, or high-growth settings
• Proven accountability for concrete conversion metrics including enrollments, revenue, customer acquisition cost, and conversion rates
• Advanced funnel analytics expertise with a history of identifying bottlenecks and prioritizing impactful optimizations
• Experience establishing brand strategy, positioning, and messaging at an organizational level
• Applied GenAI proficiency, with concrete examples of utilizing AI tools or AI-driven workflows to enhance marketing efficiency, execution velocity, analytical rigor, or measurable business results
• Demonstrated capacity to develop and oversee scalable execution frameworks using agencies, freelancers, AI tools, and marketing technology
• Availability to work full-time (40 hours/week) in a remote position based in the United States

About GT School

GT School is revolutionizing education with AI, expert coaching, and 50+ years of learning science. They blend cutting-edge tech with data-driven insights to unlock every student's full potential. They're on a mission to disrupt the broken education system and unleash the true potential of gifted minds.

What You Won’t Be Doing

• Executing awareness initiatives without direct enrollment responsibility
• Serving as a task coordinator for reactive marketing requests lacking clear return on investment
• Depending on lengthy approval cycles or expansive bureaucratic structures for execution
• Prioritizing surface-level metrics unconnected to actual family enrollments

Growth Marketing Director

This role is immediately available and requires entering into an independent contractor agreement with Crossover as a Contractor of Record. The compensation level for this role is $100 USD/hour, which equates to $200,000 USD/year assuming 40 hours per week and 50 weeks per year. The payment period is weekly.