Growth Marketing Coordinator
Vivant · Farmers Branch, TX · 6 days ago
HybridSalesFull-time
About the role
Vivant is a managed connectivity and network services company serving multi-location businesses in restaurants, retail, healthcare, and automotive dealerships. Our role focuses on executing marketing strategies to ensure business networks operate with maximum uptime.
Responsibilities
- Email campaigns and sequences: Build, schedule, and monitor key metrics to ensure targets are met.
- Content calendar: Own the publishing calendar across social, email, and the website.
- Landing pages and lead magnets: Build and test, track conversion rates and methodically improve conversion rates daily.
- Social media: Manage LinkedIn, X, Meta, ensuring consistent posting aligned with ICP targeting.
- Campaign performance tracking: Weekly KPI dashboard updated without being asked.
- Event coordination: Logistics, materials, follow-up sequences for trade shows, conferences, and webinars.
- Customer case studies: Identify candidates, coordinate interviews, produce written and video assets, and publish publicly.
- Website updates: Content updates, landing page creation, SEO optimization.
- Graphic design: Create clean, on-brand marketing materials using tools like Canva or equivalent.
Requirements
- You've executed B2B marketing campaigns from start to finish, with measurable results.
- You’ve built automated workflows and sequences tailored to audience interest and engagement.
- You have strong copywriting skills, capable of writing compelling cold email subject lines and LinkedIn posts.
- You stay organized and manage tasks independently without constant follow-up.
- You thrive in fast-paced environments with shifting priorities and maintain high-quality output.
- You have basic graphic design skills and can create clean, on-brand marketing materials.
What Success Looks Like
- Week 1: Document all active campaigns, clean up CRM, and launch content calendar.
- Week 2: Maintain consistent content publishing, email sequences running, and deliver weekly KPI reports to CEO.
- Month 1: Achieve measurable improvements in email open/click rates, social engagement, and publish at least 3 customer case studies.
Who Should NOT Apply
- B2B marketing professionals lacking experience in B2B environments.
- Individuals needing creative direction for every piece of content.
- People unable to provide specific metrics from previous campaigns.
- Those lacking the creativity to think outside the box.
Benefits
- Competitive salary + performance bonus.
- Direct mentorship from a metrics-driven founder and a senior demand gen lead.
- Real ownership of your work, visible and measured, not buried in a large team.
- A clear path to growth as the marketing function scales.