Growth Marketing Associate (Hybrid)

Responsibilities

• Paid Social & Campaign Management: Execute, manage, and optimize hands-on keys performance marketing campaigns across paid social platforms (Meta, Snap, TikTok, Twitter/X, and Reddit) to drive user acquisition and retention goals.
• Cross-Functional Briefing & Agency Coordination: Serve as the primary liaison between internal integrated marketing teams and external creative agencies. Develop creative briefs, manage workflow loops, oversee ad trafficking internally, and ensure timely delivery of assets.
• Testing & Optimization: Implement and track A/B testing strategies, digital media buying optimizations, and bidding approaches (manual and algorithmic) to maximize return on ad spend (ROAS).
• Analytics & Performance Reporting: Monitor campaign performance, extract data-driven insights, and collaborate with analytics stakeholders to report actionable recommendations to leadership.
• Workflow Efficiency: Utilize modern marketing tools and leverage AI-driven strategies where applicable to streamline production, reporting, and operational workflows.

Qualifications

• Experience: 2-5 years of direct performance marketing experience with hands-on campaign execution in paid social platforms (Meta, Snap, TikTok, X/Twitter, Reddit).
• Core Skills: Proven track record in B2C digital user acquisition, ad trafficking, in-platform campaign optimization, and creative workflow management. Mobile app acquisition experience is highly desirable.
• Technical Skills: Proficiency in Microsoft Excel for data analysis; basic familiarity with SQL is a plus.
• Soft Skills & Work Style: Highly organized, proactive, and assertive ("Type A") personality with strong communication skills necessary to chase down deliverables across cross-functional internal teams and external partners.
• Education: Bachelor's degree in Marketing, Business, Economics, Mathematics, or a related quantitative field preferred.