Jobs · Marketing · New York

Growth Marketing Associate

Gyde · New York, NY · 1 mo ago
HybridMarketing$115k–$135k/yrFull-time
We need to output HTML fragment with sections: About the role? Actually the posting includes "About Us" then "Role Summary", "Key Responsibilities", "KPIs and Outcomes", "What You Bring And Who You Are", "What Makes You Successful In This Role", "What We Offer". According to rules: use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). We should map headings accordingly. We should not repeat job title. We should not include Job ID etc. Remove boilerplate. We need to preserve all substantive info. We need sections only when posting has real specific content. So we can have sections: About the role (maybe from Role Summary), Responsibilities (Key Responsibilities), Requirements/Qualifications/Skills (What You Bring And Who You Are + What Makes You Successful In This Role?), Benefits (What We Offer). Pay and Schedule only if present: Pay is present: "$115,000-135,000 Base Salary". Schedule not mentioned. So include Pay section. Benefits section includes benefits list. We need to use
  • for any list of duties/requirements/benefits. Use

    for prose. We must not include filler like "commensurate with experience". Not present. We need to ensure we don't create empty sections. Let's extract content. About Us: description of company. Could be considered "About the role"? Actually "About Us" is company overview. Might be appropriate as "About the role"? The instruction says use headings like About the role, Responsibilities, etc. Probably we should include an "About the role" section summarizing role summary. The "About Us" could be considered company description, but not required. However we need to preserve all substantive info. Could include a short paragraph about company under maybe "About Gyde"? But not a prescribed heading. The instruction says use those headings for section headings (e.g. About the role, Responsibilities...). It doesn't forbid other headings? It says use

    for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). Likely they expect us to use those headings only. So we should map content to those headings. "About the role" can contain role summary. "Responsibilities" for Key Responsibilities. "Requirements" maybe for What You Bring And Who You Are (experience, skills). "Qualifications" maybe for What Makes You Successful In This Role? Or we could combine. "Skills" maybe for specific skills. "Benefits" for What We Offer. "Pay" for salary. "Schedule" omitted. We need to avoid duplication. Let's parse: Role Summary paragraph: "As a Growth Marketing Associate at Gyde, you will be responsible for executing and supporting high-impact marketing initiatives that drive awareness, engagement, and demand for partnership with Gyde amongst agency principals and brokers. You’ll manage day-to-day marketing operations, from digital campaigns to events, and collaborate across teams to bring Gyde’s brand and value proposition to life while influencing the pipeline all year long. You’ll also develop sourcing team enablement materials, help welcome newly acquired agencies to Gyde, and support employee benefit agencies in our portfolio in their go to market motion. This role is ideal for a versatile marketer who thrives in a fast-paced environment, enjoys being hands-on with tools and platforms, and is excited to build scalable marketing programs from the ground up." That's prose for About the role. Key Responsibilities bullet list: each bullet is a responsibility. We'll put in
    • . KPIs and Outcomes: list of metrics. Could be considered part of Responsibilities? But it's separate section about success measurement. Could be under "Requirements"? Not exactly. Maybe we can treat as "Responsibilities" also includes KPIs? But better to have a separate section? Not in prescribed headings. Could incorporate into Responsibilities as prose? But we need to preserve all info. Could add a subsection under Responsibilities? But we must use only those headings. Perhaps we can put KPIs under "Responsibilities" as a

      describing success metrics. Or we could create a "Qualifications" section for KPIs? Not ideal. What You Bring And Who You Are: list of experience, skills, etc. That's qualifications/requirements. What Makes You Successful In This Role: additional traits. What We Offer: benefits list. Pay: salary. We need to avoid duplication: The "What You Bring" includes: 2–4 years of marketing experience, preferably in a growth-stage startup or B2B SaaS environment. Hands-on experience with Webflow (or similar CMS), social media tools, design tools like Figma and Canva, and marketing automation platforms like Hubspot or Ortto. Strong project management skills; you can juggle multiple workstreams and meet deadlines. Excellent written and verbal communication skills, with a sharp eye for effective copy and design. Analytical and data-oriented mindset; comfortable with reporting, testing, and using data to tell a story. A self-starter with a builder’s mindset–you thrive in ambiguity and enjoy creating structure. Collaborative and team-oriented; you’re energized by working cross-functionally. Familiarity with healthcare, insurance, or financial services is a plus, but not required. What Makes You Successful: Fluency with AI tools in your daily workflow; you use them to draft, test, and iterate faster rather than as a novelty. Effective marketing to non-technical, relationship-driven audiences — brokers, agency owners, small business owners — where trust matters more than jargon. Comfort working within brand and compliance guardrails in a regulated industry, and moving quickly anyway. We could combine these into Requirements and Skills sections. For simplicity, we can have:

      About the role

      ...role summary...

      Responsibilities

      • ... each responsibility...

      Requirements

      • ... from What You Bring And Who You Are...

      Skills

      • ... from What Makes You Successful In This Role...

      Benefits

      • ... from What We Offer...

      Pay

      $115,000-135,000 Base Salary

      We should also include any other benefits like Flexible (Unlimited) Paid Time Off, Medical, Dental, Vision, Retirement Plan, Parental Leave. We need to preserve all substantive info: also mention that Gyde offers a competitive benefits package to all employees. Could be a

      before list. We must not include boilerplate like EEO etc. Not present. We must not include navigation etc. Now craft HTML. Check that we don't repeat job title. Not included. Let's list responsibilities from Key Responsibilities: - Drive Top of Funnel awareness: Produce video and blog content, social media, newsletters and other activations to ensure that all the right prospects have heard of Gyde, know what we do, and how we can help them grow into their next chapter. Build SEO and AEO foundations to ensure efficient discovery long term. - Nurture and convert in the mid-funnel: Develop resources, email journeys, and landing pages to encourage the right prospective partners to connect with our sourcing team. - Activate IRL to build relationships: Help the team build and strengthen relationships with prospects through event sponsorships, owned events, and webinars. Develop effective playbooks for exhibits, collateral, swag, and vendor management to consistently drive measurable ROI. - Manage the Gyde Partner Experience from LOI through close and beyond, you’ll surround the Gyde Partners with regular branded touchpoints throughout their journey, including swag, communications, co-branding, Town Hall support, and regular touchpoints with Gyde’s Leadership. - Cross-Functional Collaboration: Work closely with Sourcing, M&A, Partner Growth, Product, and People teams to ensure marketing initiatives align with company priorities and growth goals. - Portfolio Support: Work closely with portfolio agencies with similar go to market needs, including sales enablement, event activation, etc. Also KPIs and Outcomes: Could be included as a separate

      under Responsibilities or maybe as a separate section "Outcomes". But not in prescribed headings. Could incorporate into Responsibilities as a

      after list: "Success in this role is measured on the consistency, quality, and pipeline impact of Gyde's marketing engine, including: ..." We'll keep as a

      after the

        . Now Requirements list from What You Bring: - 2–4 years of marketing experience, preferably in a growth-stage startup or B2B SaaS environment. - Hands-on experience with Webflow (or similar CMS), social media tools, design tools like Figma and Canva, and marketing automation platforms like Hubspot or Ortto. - Strong project management skills; you can juggle multiple workstreams and meet deadlines. - Excellent written and verbal communication skills, with a sharp eye for effective copy and design. - Analytical and data-oriented mindset; comfortable with reporting, testing, and using data to tell a story. - A self-starter with a builder’s mindset–you thrive in ambiguity and enjoy creating structure. - Collaborative and team-oriented; you’re energized by working cross-functionally. - Familiarity with healthcare, insurance, or financial services is a plus, but not required. Skills list from What Makes You Successful: - Fluency with AI tools in your daily workflow; you use them to draft, test, and iterate faster rather than as a novelty. - Effective marketing to non-technical, relationship-driven audiences — brokers, agency owners, small business owners — where trust matters more than jargon. - Comfort working within brand and compliance guardrails in a regulated industry, and moving quickly anyway. Benefits list from What We Offer: - Competitive benefits package (maybe intro) - $115,000-135,000 Base Salary (but that's Pay) - Flexible (Unlimited) Paid Time Off - Medical, Dental, and Vision benefits for you and your family - Retirement Plan (e.g., 401K) - Parental Leave We need to separate Pay and Benefits. Benefits section should list the non-salary benefits. Thus Benefits
          includes: - Flexible (Unlimited) Paid Time Off - Medical, Dental, and Vision benefits for you and your family - Retirement Plan (e.g., 401K) - Parental Leave We could also include "competitive benefits package" as a

          before list. Pay

          $115,000-135,000 Base Salary

          Now About the role paragraph: Use role summary. Let's craft HTML. We must output only HTML fragment, no or . Use

          headings. Let's produce:

          About the role

          As a Growth Marketing Associate at Gyde, you will be responsible for executing and supporting high-impact marketing initiatives that drive awareness, engagement, and demand for partnership with Gyde amongst agency principals and brokers. You’ll manage day-to-day marketing operations, from digital campaigns to events, and collaborate across teams to bring Gyde’s brand and value proposition to life while influencing the pipeline all year long. You’ll also develop sourcing team enablement materials, help welcome newly acquired agencies to Gyde, and support employee benefit agencies in our portfolio in their go to market motion. This role is ideal for a versatile marketer who thrives in a fast-paced environment, enjoys being hands-on with tools and platforms, and is excited to build scalable marketing programs from the ground up.

          Responsibilities

          • Drive Top of Funnel awareness: Produce video and blog content, social media, newsletters and other

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