Growth Marketer

About the role

Growth at Broccoli is about efficient, measurable demand — not vanity metrics. You’ll build and run full-funnel programs across lifecycle, paid, search, and website optimization, while setting a high bar for analytics and experimentation.

This role is for someone who wants to own growth end-to-end, from first click to closed revenue.

What You’ll Do

• Own lifecycle marketing end to end — onboarding, activation, expansion, and re-engagement.
• Run performance marketing across paid search, paid social, and other acquisition channels.
• Build and scale SEO and AEO programs focused on durable, compounding demand.
• Own the website as a conversion surface — messaging, experimentation, and funnel optimization.
• Design and maintain the analytics stack: attribution, dashboards, cohort analysis, and reporting.
• Define growth KPIs and create tight feedback loops with sales and product.
• Run fast, disciplined experiments and turn what works into repeatable systems.

What We’re Looking For

• 6–8+ years of experience in growth or performance marketing.
• Deep strength in analytics — you’re comfortable with attribution, funnels, cohorts, and experimentation.
• Proven experience running lifecycle, paid, and search programs.
• Experience building growth infrastructure from scratch.
• High-execution mindset: you like doing the work, not just planning it.
• Strong systems thinker who thrives in ambiguity.