Growth Marketer

About the role

This is a founding growth marketing hire in practice. You will be responsible for building our demand generation motion through organic, community, paid, email, content, and event channels. You will own SEO/AEO/GEO end-to-end, including keyword research, technical basics, content briefs, on-page optimization, and building the organic search foundation. You will run experiments across all channels, partner directly with Sales on ICP and messaging, launch co-marketing programs with cloud marketplace partners, set up the marketing ops foundation, coordinate field events and activations, and build repeatable programs out of what works.

Responsibilities

• Build our demand generation motion through organic, community, paid, email, content, and event channels.
• Own SEO/AEO/GEO end-to-end: keyword research, technical basics, content briefs, on-page optimization, and building the organic search foundation.
• Run experiments across all channels, kill what doesn't work, double down on what does.
• Partner directly with Sales on ICP, messaging.
• Launch co-marketing programs with our cloud marketplace partners - AWS, GCP, Azure, Snowflake, etc.
• Set up the marketing ops foundation: attribution, UTM tracking, HubSpot hygiene, reporting.
• Cook up repeatable programs out of what works.
• Coordinate field events and activations where our buyers show up.

Requirements

You have 3-6 years of experience in B2B marketing, with meaningful time at a startup. You've owned SEO before, understanding technical basics, building a content strategy around search intent, and growing organic traffic. You've built campaigns without templates, managed large budgets, and led teams. You're a strong writer, data-driven, but not paralyzed by it. Proficient in tools like Claude, n8n, and other relevant technologies. Cloud marketplace or ecosystem-led growth experience is a plus. Ambiguity should excite you, not scare you.

Qualifications

• Experience in B2B marketing, preferably at a startup.
• Proven track record in SEO and content marketing.
• Ability to build and execute marketing campaigns independently.
• Data-driven approach but not paralyzed by it.
• Proficiency in relevant tools and technologies.
• Experience with cloud marketplaces or ecosystems.

Skills

• SEO and content marketing expertise.
• Ability to run experiments and optimize campaigns.
• Strong partnership skills with Sales.
• Experience with cloud marketplace or ecosystem growth.
• Proficiency in relevant tools and technologies.

Benefits

The salary for this role is $120,000–$150,000/year, depending on experience, market location, and overall fit for the role. Competitive salary, comprehensive health insurance, monthly office stipends, benefits, and a meaningful equity plan are offered. We are a driven team of ~65 people with hubs in San Francisco and Vancouver, well-funded with a long runway, and operate in a fast-moving, flat organization with minimal hierarchy.

Pay

$120,000–$150,000/year, depending on experience, market location, and overall fit for the role.

Schedule

Hybrid, Onsite