Growth Manager, Verticalization & Startups GM

About the role

The role is to own the startup motion for Ramp, ensuring that 90%+ of newly incorporated companies in the US start their financial life on Ramp. This includes ownership of acquisition, product strategy, onboarding, pricing, incentives, positioning, lifecycle, and the startup segment's pipeline number.

Responsibilities

• Own positioning: Define how Ramp shows up to a brand-new founder versus a Series B CFO.
• Build the full motion: Community and events, founder and angel networks, accelerator and incubator partnerships, programmatic and comparison SEO, paid, referral, and incentive-driven growth.
• Be physically present where startups form.
• Own product strategy for the segment: Decide what startups need first from Ramp, what the day-zero product experience should be, and where the gaps are.
• Own onboarding: Make incorporation-to-funded-card the fastest, most obvious path in the market. Remove every step that loses a founder.
• Own pricing and incentives: Design the offer that makes Ramp the default choice at incorporation. Run the incentive programs, partner credits, and founder perks that tip the decision.
• Be the face: Represent Ramp in the startup community. Host the dinners. Speak at the demo days. Be the person founders associate with "the Ramp that gets startups."
• Own the number: Tie it all together: drive toward 90%+ of all newly incorporated US startups starting on Ramp. Build the model, instrument the funnel from incorporation to activation, and report a single clean metric you live and die by.

Requirements

• You have started a company, or you have operated at the founding-team level of an early startup and lived the incorporation-to-traction journey firsthand.
• You are deeply, currently embedded in the startup community: accelerators, angels, founder networks, the SF startup social scene. You can name the up-and-coming companies before they are obvious, and the community knows you back.
• You have 5+ years across some combination of founding, growth, GTM, or general management, with clear evidence you can own an outcome end to end rather than one function.
• You have a GM instinct: you think in P&L, you make tradeoffs across product, pricing, and marketing, and you are comfortable owning a number with no one to hand it to.
• You have demonstrable AI fluency: specific tools, workflows, or systems you have built or adopted that materially changed your output.
• You have sharp written and verbal communication skills. You can write the landing page and command the room at the dinner.
• You live in or will relocate to San Francisco and will be in-market, in-person.

Nice-to-Haves

• You went through YC, Techstars, Neo, South Park Commons, or an equivalent program, or you ran one.
• You have an existing audience or following in the founder community.
• You have built a wildly popular AI tool, or agent that automated a repeatable workflow.
• You have familiarity with comparison and AEO SEO as a land-grab tactic.
• You have angel invested or advised early companies.