Growth Manager, Customer Engagement

Block is one company built from many blocks, united by the purpose of economic empowerment. Its foundational teams support business groups worldwide across functions including People, Finance, Counsel, Hardware, Information Security, and Platform Infrastructure Engineering. Founded in 2009 and headquartered in Oakland, California, Block has approximately 13,000 employees, including 950 in marketing.

About the Role

The Growth Manager, Customer Engagement will own activation and habituation outcomes end-to-end. This person will identify opportunities across the customer journey, establish priorities, run high-velocity experiments, and use analytical insights to influence product and engagement strategy.

Responsibilities

• Own activation and habituation outcomes across the customer journey, from opportunity identification through measurable business impact.
• Build and manage a high-velocity experimentation program across onboarding, upsell, contact opt-in, churn prevention, behavioral notifications, real-time interventions, mobile wallet adoption, referrals, retention, and win-back.
• Partner as a peer with Product, Engineering, Machine Learning, Design, Analytics, Martech, Creative, and Brand.
• Use experimentation findings to shape the product roadmap as well as the communications calendar.
• Build and maintain a unified framework that scores opportunities and tests according to expected impact and effort.
• Conduct self-service analysis, including opportunity sizing, funnel diagnosis, experiment evaluation, and iteration.
• Advance the use of AI decisioning and automation within customer engagement marketing.

Qualifications

• 5+ years of experience in growth marketing, lifecycle marketing, CRM, growth strategy, business operations, growth product, or a consumer-facing analytical role.
• Track record of owning a growth area from initial opportunity through measurable impact while coordinating multiple cross-functional stakeholders.
• Strong analytical self-sufficiency, including opportunity sizing, impact modeling, funnel analysis, and data-modeling intuition.
• Proficiency with SQL; experience with Tableau, Looker, Mode, or similar data-visualization platforms is strongly preferred.
• Deep experimentation experience, including maintaining experiment backlogs, designing rigorous tests, and applying results to drive compounding improvements.
• Hands-on experience with Braze, Iterable, Salesforce Marketing Cloud, or another CRM or marketing-automation platform, or the ability to ramp quickly.
• Fluency with AI tools for strategy, execution, automation, and scaling output.
• Clear, structured communication that translates complex analysis and ambiguity into actionable recommendations.
• Experience with onboarding, activation, referrals, incentive mechanics, in-app personalization, or regulated and trust-sensitive products is preferred.

Pay

Base salary: $108,200–$202,800 per year

Benefits

• Remote work
• Medical insurance
• Flexible time off
• Retirement savings plans
• Modern family planning

Location: California, MO (Remote)
Seniority: Senior level, full-time