Growth Lead, House of Atlas

Responsibilities

• Own DTC performance on Shopify: CAC, conversion rate, email and SMS lifecycle, retention, and subscription program
• Manage Amazon: PPC campaign management, listing optimization, organic share-of-voice growth, and FBA operations
• Run performance marketing across Meta and Google: ROAS targets, creative testing cadence, and budget allocation
• Own the unit economics dashboard: CAC and LTV by channel, contribution margin, and payback period
• Build and maintain analytics infrastructure
• Brief and direct performance creative in partnership with the content team
• Own the Amazon agency relationship day-to-day and set the strategic direction for the channel
• Build the subscription and loyalty program architecture
• Manage the full marketing budget: allocation, pacing, and reallocation based on performance
• Deliver weekly commercial reporting to the GM

Requirements

• 3 to 5 years at a DTC or challenger CPG brand. You must have owned outcomes, not managed retainers
• Direct ownership of at least one digital channel: Shopify or Amazon, ideally both
• Fluency in Amazon Seller Central and Shopify Plus. This combination is the core requirement for this role
• Experience navigating Meta performance marketing post-ATT
• Comfortable reading a cohort analysis and articulating LTV and CAC math
• Proficiency with Klaviyo, Northbeam or Triple Whale, and Helium 10 or similar