Growth Lead (Developer Tools)

About the role

You will own brand awareness and top-of-funnel growth, reporting directly to the CEO. This is not traditional marketing — it is a scrappy, metrics-obsessed growth role: experimentation, virality, and targeted awareness campaigns with measurable impact. As the motion matures, you can build out the growth team.

Responsibilities

• Experiment rapidly with growth channels — double down on what works, kill what doesn’t.
• Design and run targeted awareness campaigns that reach real enterprise buyers (high conversion, not just broad volume).
• Set up tracking and reporting — audience reach, DAUs, signups.
• Partner with the existing growth hire on enterprise-focused demand gen.
• Build the growth playbook and hire more growth/marketing people as it scales.

Requirements

• 1–5 years in growth/GTM at a high-growth startup, ideally developer tools.
• I’ve grown brand awareness for a developer tool or technical product — with measurable results.
• Can run growth experiments independently across multiple channels.
• Understand developer content, community, and PLG growth tactics.
• Experience with targeted enterprise awareness campaigns.
• Self-directed — I need general direction, not task-level management.
• Comfortable at a small seed/Series-A-stage company (~16 people).
• In San Francisco or willing to relocate (on-site 3 days/week).

Nice to Have

• Engineer-turned-growth, or a technical background (CS, data science).
• Prior work at high-growth AI or dev-tools startups.
• Genuine interest in open-source and developer products — it matters a lot to this client.