Jobs · Marketing · California

Growth Designer & Video Editor (Contract)

23andMe · Palo Alto, CA · 1 mo ago
MarketingFull-time

What You’ll Do

  • End-to-End Asset Production: Design and edit high-volume static, motion, and video assets for Paid Media and owned & operated channels such as our e-commerce website, Email, Google, YouTube, Facebook, Instagram, Reddit, Amazon, TikTok, and Influencers, among others.
  • Performance Iteration: Analyze weekly performance data (CTR, video completion rates, CPA, and ROAS) to rapidly iterate on winning creative.
  • Platform-Native Storytelling: Develop content that feels native to each environment, from lo-fi, high-trust UGC-style edits for TikTok to high-authority, polished motion graphics for YouTube and LinkedIn.
  • Creative Testing & Iteration: Collaborate on the annual demand gen roadmap by developing bold visual hypotheses. You will be responsible for creating a library of high-impact scroll-stoppers, art directions, and asset hierarchies designed to find our next performance "control" through rigorous A/B testing.
  • Testing Library Velocity: You will be measured on your ability to deliver a minimum of 20–30 creative variants per month to feed a high-velocity experimentation roadmap.
  • AI-Driven Efficiency: Leverage AI design and video tools to scale asset production and localization without sacrificing quality.
  • Conversion UI/UX: Design high-converting landing page layouts and web assets that align with our paid traffic funnels to ensure a seamless click-to-purchase journey.

What You’ll Bring

  • Direct Response Expertise: 4+ years of experience designing for performance marketing teams or agencies. You understand that "good design" is design that converts.
  • Full-Stack Creative Suite: Mastery of Figma and Adobe Creative Cloud (Premiere, After Effects, Photoshop, Illustrator). Proficiency in mobile-first editing tools (like CapCut) is a major plus for social-native content.
  • Video First Mindset: Strong motion graphics and video editing skills. You can take raw influencer footage and turn it into a high-energy, narrative-driven ad in hours, not days.
  • Data Literacy: You aren't afraid of a Meta or TikTok dashboard. You can look at performance metrics and translate them into creative solutions.
  • Speed & Scale: Experience managing creative volume for high velocity accounts spending $250k+ per month. You thrive in a high-cadence environment where we prioritize "speed to signal."
  • Strategic Autonomy: You are a self-starter who can take a brief and run with it, providing multiple creative directions and variations with minimal hand-holding.
  • Disciplined Creativity: Experience working within highly regulated industries (FinTech, Health, Biotech).

Portfolio

A link to your portfolio or reel is required, specifically highlighting "Performance Creative" or ads that drove measurable business results.

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