Growth Designer & Video Editor (Contract)
23andMe · Palo Alto, CA · 1 mo ago
MarketingFull-time
What You’ll Do
- End-to-End Asset Production: Design and edit high-volume static, motion, and video assets for Paid Media and owned & operated channels such as our e-commerce website, Email, Google, YouTube, Facebook, Instagram, Reddit, Amazon, TikTok, and Influencers, among others.
- Performance Iteration: Analyze weekly performance data (CTR, video completion rates, CPA, and ROAS) to rapidly iterate on winning creative.
- Platform-Native Storytelling: Develop content that feels native to each environment, from lo-fi, high-trust UGC-style edits for TikTok to high-authority, polished motion graphics for YouTube and LinkedIn.
- Creative Testing & Iteration: Collaborate on the annual demand gen roadmap by developing bold visual hypotheses. You will be responsible for creating a library of high-impact scroll-stoppers, art directions, and asset hierarchies designed to find our next performance "control" through rigorous A/B testing.
- Testing Library Velocity: You will be measured on your ability to deliver a minimum of 20–30 creative variants per month to feed a high-velocity experimentation roadmap.
- AI-Driven Efficiency: Leverage AI design and video tools to scale asset production and localization without sacrificing quality.
- Conversion UI/UX: Design high-converting landing page layouts and web assets that align with our paid traffic funnels to ensure a seamless click-to-purchase journey.
What You’ll Bring
- Direct Response Expertise: 4+ years of experience designing for performance marketing teams or agencies. You understand that "good design" is design that converts.
- Full-Stack Creative Suite: Mastery of Figma and Adobe Creative Cloud (Premiere, After Effects, Photoshop, Illustrator). Proficiency in mobile-first editing tools (like CapCut) is a major plus for social-native content.
- Video First Mindset: Strong motion graphics and video editing skills. You can take raw influencer footage and turn it into a high-energy, narrative-driven ad in hours, not days.
- Data Literacy: You aren't afraid of a Meta or TikTok dashboard. You can look at performance metrics and translate them into creative solutions.
- Speed & Scale: Experience managing creative volume for high velocity accounts spending $250k+ per month. You thrive in a high-cadence environment where we prioritize "speed to signal."
- Strategic Autonomy: You are a self-starter who can take a brief and run with it, providing multiple creative directions and variations with minimal hand-holding.
- Disciplined Creativity: Experience working within highly regulated industries (FinTech, Health, Biotech).
Portfolio
A link to your portfolio or reel is required, specifically highlighting "Performance Creative" or ads that drove measurable business results.