Growth & Demand Generation Manager

Your responsibilities

• Pipeline Generation
• Build a measurable lead generation engine.
• Examples:
• Continuous improvement of the funnel: traffic → leads → MQL → sales opportunities.
• Conversion optimization of landing pages.
• A/B testing of messaging and offers.
• Campaign ROI analysis.
• Improving cost per lead and cost per opportunity.
• Manage and optimize the marketing tech stack, including tools such as:
• HubSpot
• CRM platforms such as Microsoft Dynamics or similar
• marketing automation workflows
• lead scoring and lead routing

What we expect

• You are likely a performance marketer or growth marketer, not a traditional brand marketer.
• You enjoy dashboards, conversion funnels, and performance optimization more than brainstorming slogans.

What We Are Not Looking For

• Experience in B2B digital marketing.
• Experience generating pipeline for SaaS or technical products.
• Strong analytical skills and comfort with marketing data.
• Experience managing paid acquisition channels.
• Experience building dashboards and campaign performance reports.
• Familiarity with marketing automation and CRM systems.
• Decisions based on data.

Why This Role Is Interesting

• Direct impact on revenue growth.
• Work on a highly technical, AI-driven software product for engineers.
• Significant autonomy to build the marketing engine.
• Opportunity to shape the U.S. growth strategy.

Benefits

• Competitive salary with performance-based bonus.
• Flexible working hours and hybrid work options.
• Comprehensive benefits package (health, dental, vision, 401(k)).
• Ongoing training and professional development programs (Onboarding in Munich, Germany).
• Career growth opportunities in a fast-growing international company.
• A collaborative, innovative, and supportive team culture.

About us

WSCAD is the world's first and leading provider of AI-powered electrical CAD software. Our solutions boost efficiency in electrical engineering by up to 99%, enabling automated workflows and intelligent features for midsize businesses, global corporations, as well as design and engineering firms. As part of the Buhl Group with around 800 employees, WSCAD has been specializing in the development and distribution of electrical CAD software solutions for more than 35 years. Over 40,000 users in more than 100 countries successfully use WSCAD software - in machinery, plant engineering, building automation and electrical installation. In addition to our headquarters in Bergkirchen near Munich, we operate branch offices in Wroclaw, Poland and Charlotte, USA.