Growth Content Marketing Manager

About the role

The Marketing team at Airwallex drives brand awareness and customer engagement through innovative and strategic campaigns. We work to communicate the value of our financial solutions, attract new customers, and strengthen relationships with existing ones. By leveraging data-driven insights and creative strategies, we ensure Airwallex stands out in a competitive market.

Responsibilities

• Build Growth Content Marketing as a global discipline at Airwallex, establishing best practices, scalable processes, and a high-performing team over time.
• Own the end-to-end demand gen content strategy, spanning SEO, gated assets, mid-funnel conversion content, and product-led narratives.
• Create high-impact content including:
  • SEO pillar pages, cluster articles, and comparison content
  • Ebooks, whitepapers, and long-form guides
  • One-pagers, solution briefs, and product explainers
• Partner deeply with Product Marketing and Product to translate launches, features, APIs, and workflows into content that is searchable, understandable, and sellable.
• Use user, customer, and market insights to improve ICP targeting, segmentation, messaging, and content distribution strategies.
• Work closely with SEO and Performance Marketing to align content with keyword intent, funnel stages, and conversion goals.
• Be obsessive about measurement and iteration, using performance data to continuously optimize content for traffic quality, engagement, and pipeline impact.
• Hold a high bar for content quality and technical accuracy, ensuring clarity without oversimplifying complex concepts.
• Build a structured experimentation mindset—scaling what performs, refreshing or retiring what doesn’t.
• Balance short-term growth outcomes with longer-term investments in evergreen content, topical authority, and durable demand.

Who You Are

• 6+ years of experience in growth content marketing, demand gen content, or SEO-led content roles, preferably at a high-growth B2B technology company.
• A proven track record of creating content that drives measurable business outcomes across the funnel—from traffic to MQLs to pipeline.
• Exceptional writing and editing skills, with the ability to explain technical products, platforms, or workflows clearly and credibly.
• A strong understanding of SEO fundamentals, including keyword intent, on-page optimization, internal linking, and content clustering.
• A data-driven mindset, with the ability to analyze content performance and optimize based on results—not just instincts.
• Experience partnering cross-functionally with Product Marketing, Product, SEO, Performance, and Lifecycle teams.
• Comfort working in a fast-paced, global environment and communicating progress and impact to key stakeholders.
• Experience managing freelancers or agencies and holding them to a high bar for quality and performance.
• Familiarity with common CMS, SEO, analytics, and experimentation tools (e.g., Webflow/WordPress, GSC, GA4, Ahrefs).