Growth

Growth Strategy

You’ll own the full growth strategy across paid, organic, brand, and product-led motions. This includes:

• Scaling inbound demand through performance marketing, SEO, lifecycle marketing, virality loops, and bold stunts.
• Instrumenting every step of the funnel and improving it with data-driven insights.
• Designing onboarding flows, paywall moments, and in-product upsell and expansion paths to drive Product-Led Growth (PLG).
• Architecting viral campaigns, UGC loops, and social dominance across platforms like LinkedIn, X, and beyond.
• Building the growth model, owning dashboards, and running continuous experiments across every channel.

Acquisition

Scale inbound demand through performance marketing, SEO, lifecycle marketing, virality loops, and bold stunts (e.g., our "Stop Hiring Humans" billboards).

Conversion Optimization

Build and optimize funnels across web, product, and sales hand-off. Instrument every step and improve it with data.

Product-Led Growth

Design onboarding flows, paywall moments, and in-product upsell and expansion paths to drive PLG adoption.

Brand & Community

Turn Artisan into a cult brand. Architect viral campaigns, UGC loops, and social dominance across LinkedIn, X, and beyond.

Analytics & Experimentation

Build the growth model, own the dashboards, and run continuous experiments across every channel.