Growth and Demand Gen Lead

Nivoda is a fast-growing B2B marketplace transforming the global diamond and gemstone industry. We connect buyers and sellers worldwide, processing $300M+ in annual transactions and unlocking a $350B industry opportunity. We move fast, think big, and care deeply about the businesses and people we serve.

Our Mission

The diamond trading industry has historically been fragmented, opaque, and inaccessible. Nivoda was founded to change that: to empower businesses of all sizes and locations to participate in a fair, efficient global marketplace. Every line of code, every integration, and every automation we build brings us closer to that mission.

About the Role

We are looking for a Growth and Demand Gen Lead to own how Nivoda finds and wins new jewellers. This is a hands-on role for someone who lives in the channels and the numbers. You will run our paid, SEO, and account-based programs yourself, and determine which repeatable, scalable channels drive qualified leads, then build them into an engine.

We do demand gen differently: rather than pushing people to a product page, we lead with genuine value—free tools, content, and resources that help jewellers run better businesses—and let that earn the relationship. Your job is to build the acquisition machine around this model and prove, channel by channel, what works.

You will start as an individual contributor with real ownership of the function, working alongside our paid, lifecycle, and GTM engineering talent. As the channels prove out, there is a clear path to build and lead a team.

Responsibilities

• Own net-new customer acquisition: set the demand-gen strategy and execute it hands-on across paid and other channels.
• Run our paid channels day-to-day (Google and Meta to start). For now, you will manage the ad accounts directly, not hand them off.
• Find and build repeatable, scalable channels that drive qualified leads. The goal is a system, not one-off campaigns.
• Grow our SEO and AEO (answer-engine) presence so jewellers find us when they are looking for help, not only when we pay to reach them.
• Design and run account-based programs targeting specific jewellers we want as customers.
• Lean into our value-first model: direct spend toward free tools and content (e.g., our Jeweller Business Health Check) rather than product pages, and build the funnel that turns attention into signups.
• Work within our attribution framework from day one. Partner with data and GTM engineering leads to ensure every channel is measurable and every dollar is accountable.
• Hand off qualified leads cleanly to the SDR team and close the loop to know which channels produce customers, not just clicks.
• Raise the bar on how rigorously the team tests and scales growth ideas, wherever they originate.
• Report on what’s working in plain terms, kill what’s not, and reinvest in what is.

Requirements

• 5+ years in growth or demand gen, with a track record of building acquisition channels that scaled, not just managing spend.
• Deep, hands-on paid expertise. You can build, run, and optimize Google and Meta campaigns yourself.
• Real experience across more than one channel: paid plus SEO, ABM, lifecycle, or net-new experiments.
• You think in systems—repeatable, measurable, and scalable—and are suspicious of wins you can’t explain or replicate.
• Fluency with attribution and analytics. You start from the numbers and can defend them.
• Comfort as a hands-on individual contributor on a small team, building process where none exists, with ambition to grow into leading a team.
• A bias for experiments: you ship, measure, learn, and move, rather than planning forever.
• Happy to use AI and modern tooling to move faster.

Nice to Have

• Experience acquiring small business owners, retailers, or a trade audience.
• A marketplace, self-serve, or product-led growth background.
• Hands-on experience with our stack: Google Ads, Meta, HubSpot, Salesforce, Clay, and Mixpanel.
• Experience with a value-first or content-led acquisition model.
• Real SEO and AEO depth as search shifts toward AI-generated answers.

Benefits

• Flexible working hours and vibrant company culture
• Remote work
• Opportunities for growth and learning
• Unlimited holiday allowance
• Chance to join during our exponential expansion phase