Group Sales Manager - MICE & Groups

About the role

Eurostars Hotel Company is a leading international hotel group founded in 2005 with more than 300 hotels worldwide. The Group is known for its strategic locations, strong design identity, and strong presence in the Groups & MICE segment. As part of the expansion and consolidation of its presence in North America, Eurostars Hotel Company is strengthening its Group Sales structure and is now seeking an experienced Group Sales Manager to support and develop group and MICE business across the United States and Canada.

Responsibilities

• Possess and manage a portfolio of group clients, MICE agencies, GSOs, and key international accounts.
• Drive revenue growth by achieving or exceeding monthly, quarterly, and annual group sales targets.
• Sell guest rooms, meeting spaces, and related services (F&B, AV, and event venues) aligned with revenue strategy and client needs.
• Negotiate rates and commercial conditions within established guidelines and confirm group bookings through executed written contracts.
• Conduct sales calls, client meetings, site inspections, property tours, and FAM trips.
• Represent Eurostars Hotel Company at national and international trade fairs, roadshows, workshops, and industry events.
• Travel regularly within North America and internationally to develop business and maintain key client relationships.
• Identify new business opportunities through proactive prospecting, networking, and market intelligence.
• Maintain accurate account, contact, and activity records in CRM and sales systems.
• Prepare and present sales activity reports, forecasts, and KPIs.
• Cook up with Revenue Management, Events, Operations, and Front Office teams across multiple properties to ensure smooth execution of group business.
• Support the resolution of commercial issues, ensuring clear and professional communication with clients.
• Act as a collaborative team player, supporting colleagues and ensuring continuity during peak activity periods.
• Ensure compliance with company policies, procedures, and quality standards.

Requirements

• Degree in Tourism, Hospitality Management, Business Administration, or related field.
• Minimum 4–5 years of experience in hotel sales, specifically in Groups & MICE.
• Proven experience managing multi-property portfolios across different markets.
• Strong negotiation, communication, and relationship-management skills.
• High level of autonomy, organization, and ability to manage multiple priorities.
• Strong customer focus and problem-solving capabilities.
• Experience with CRM and hotel sales systems (Opera Cloud Sales or similar).
• Flyer in English and must speak Spanish fluently. Additional languages (French or others) are a plus.
• Availability and willingness to travel frequently, both nationally and internationally.
• Proactive, results-oriented, and commercially driven profile.