Group Sales Manager

About the role

The Manager, Group Sales will be responsible for overseeing the group sales department. This role is integral in the execution of sales strategies, with a strong emphasis on ensuring that the strategies are effectively implemented. The Group Sales Manager will focus on building and managing their teams to achieve the region’s business goals, fostering a culture of high performance and accountability. This position will report to a Park Director of Marketing & Sales or Park President.

Responsibilities

• Collaborate with the Director of Marketing & Park Support Director of Sales to develop and execute sales strategies to drive business growth for parks in the region, with a focus on both corporate and youth business channels.
• Lead the execution of sales strategies closely monitoring performance to ensure that revenue targets and business goals are met or exceeded.
• Manage and develop a team of sales associates and support staff, providing guidance, training, and mentorship to drive individual and team success.
• Analyze market trends and sales data to identify opportunities for growth, adjusting strategies as necessary to capitalize on emerging markets and customer demands.
• Regularly review and report on sales performance, providing insights and recommendations to leadership for continuous improvement and achievement of business objectives.
• Improve business processes by streamlining workflows and effectively using technology to make the sales operations more efficient and productive.
• Ensure that all back-of-house operations run smoothly and are fully compliant with company standards and processes, supporting overall sales success.

Qualifications

• Bachelor’s degree in Business Administration, Marketing, Sales, or a related field.
• At least 3–5 years of sales experience, including 1–3 years in a senior management role, ideally in the theme park, hospitality, or entertainment industries.
• Proven track record in leading and developing large sales teams, with experience in sales strategy development and execution that drives business growth and meets revenue targets.
• Strong analytical and problem-solving skills with the ability to make data-driven decisions, forecast sales, and set revenue goals.
• Excellent communication and interpersonal skills, with the ability to effectively lead cross-functional teams and represent the company at industry events.