Group Product Marketing Manager

About the role

AI is one of Vanta's most strategic bets, and it needs a dedicated owner. This Product Marketing Manager (PMM) will focus on bringing the AI roadmap to market in close partnership with Engineering, Product, and Design (EPD). You'll own the narrative, messaging, and positioning for Vanta’s AI story end-to-end, and be the connective tissue between what EPD is building and how the market, field, and customers understand it. You're expected to shape Vanta’s AI story and define the company as a leader in the space. This role requires a fast-moving, nimble professional with enough technical fluency to engage in roadmap conversations with EPD (including hands-on product testing), paired with storytelling and creativity to craft a unique, differentiated market narrative.

Responsibilities

• Own the AI pillar narrative and roadmap end-to-end
• Lead AI pillar narrative at key events like VantaCon, including keynote support, breakout sessions, and customer testimonials
• Ensure a cohesive AI narrative across pillars so messaging holds together in Compliance, Risk, or Proof contexts
• Partner directly with EPD to understand what's being built, influence roadmap sequencing from a market/customer lens, and translate technical capability into external-ready narrative
• Develop and maintain AI messaging and positioning that flexes across audiences (field, analysts, press, customers)
• Drive field enablement for AI, arming Sales and Customer Success with the story, objection handling, and proof points they need
• Plan and execute AI product launches, from planning through post-launch measurement
• Represent the AI narrative in customer-facing and market-facing moments (analyst briefings, customer advisory conversations, press as needed)

Requirements

• 7+ years in product marketing, ideally with ownership of a full pillar or product line rather than a support function
• Track record of building narrative and positioning from scratch, not just executing an existing playbook
• Experience partnering directly with Product/Engineering leadership
• Excellent communication and presentation skills, with the ability to convey complex ideas effectively to both technical and non-technical audiences
• Experience planning and executing large product launches, including partnership with communications to align on product narrative, reporting back on performance, and optimizing launch processes for scale
• Ability to define and manage go-to-market (GTM) strategy for security products, including messaging, positioning, launch planning, GTM enablement content (sales, customer success), and customer adoption
• Strong written and verbal storytelling, comfortable writing for a keynote stage as well as a sales deck
• Must be authorized to work in the U.S. without the need for current or future employer sponsorship

Skills

• Working understanding of how modern AI products are built, enough to ask sharp questions in an EPD roadmap review and push back credibly
• Familiarity with the current AI/LLM landscape (model capabilities, common architecture patterns, where the industry conversation is headed) so positioning reflects real technical nuance rather than surface-level buzzwords
• Comfort translating technical capability and constraints into narrative that's accurate and compelling without over-claiming what the product does
• Prior experience marketing an AI-native or AI-adjacent product is a strong plus
• Open to using AI to amplify skills and strengthen work—demonstrating curiosity, a willingness to learn, and sound judgment in applying AI responsibly to improve efficiency and impact
• Bonus: Experience with security or technical products
• Bonus: Experience owning a keynote-level narrative for a company event
• Bonus: Background that spans both technical and brand/narrative work (e.g., came from a technical PM, solutions engineering, or technical writing background before moving into PMM)

Benefits

• Industry-competitive salary and equity
• Comprehensive medical, dental, and vision coverage, with 100% of employee-only benefit premiums covered for most medical plans
• 16 weeks paid Parental Leave for all new parents
• Health & wellness stipend
• Remote workspace, internet, and cellphone stipend
• Commuter benefits for team members who report to the SF and NYC office
• Family planning benefits
• Matching 401(k) contribution with immediate vesting
• Flexible PTO policy, plus 80 hours of Sick Time
• 11 company-paid holidays
• Virtual team building activities, lunch and learns, and other company-wide events
• Offices in SF, NYC, London, Dublin, Tel Aviv, and Sydney

To provide greater transparency to candidates, we share base pay ranges for all US-based job postings regardless of state.