Group Media Director, B2B

Paid Media Strategy & Performance

• Own performance outcomes across a portfolio of multi-channel B2B paid media clients, ensuring delivery against KPIs including CPL, pipeline influence, MQL/SQL conversion rates and growth targets.
• Oversee development and execution of full-funnel B2B paid media strategies across channels including Google, LinkedIn, Programmatic, ABM and emerging B2B platforms.
• Ensure consistent application of best practices in:
• Account structure and optimization
• Testing frameworks, multi-touch attribution and incrementality
• Creative and content feedback loops in partnership with Creative teams
• Measurement and reporting rigor, including account-based measurement approaches
• Serve as the strategic escalation point for complex performance challenges.

Client Leadership & Growth

• Act as the senior strategic lead for key/pillar client relationships.
• Lead Quarterly Business Reviews, pipeline performance narratives, and forward-looking growth strategies for top priority clients.
• Identify and drive account expansion opportunities, including increased media investment, ABM program maturation and channel diversification.
• Partner with Sales and Strategy teams to support new business pitches and growth opportunities.
• Build trusted relationships with client stakeholders, confidently communicating strategy, results, and pipeline impact.

Team Leadership & Development

• Lead, manage, and develop a team of media leaders and practitioners, ensuring high performance and accountability.
• Own resource planning, team structure, and client allocation to ensure the right people are in the right roles.
• Coach and develop direct reports, including performance management, career growth, and skill development.
• Elevate team capabilities across:
• B2B platform expertise
• Data analysis and pipeline storytelling
• Strategic thinking and client communication

Media Growth & Commercial Impact

• Own growth of managed media dollars across your portfolio through retention and expansion.
• Ensure strategies balance performance, efficiency, and client profitability.
• Partner with divisional and finance leadership to manage contribution margin, resourcing, and account health.
• Identify and address risks related to performance, client satisfaction, or profitability.

Operating Discipline & Execution Excellence

• Ensure all accounts meet Power Digital standards for execution, pacing, and deliverables.
• Drive adoption of tools, platforms, and processes that improve efficiency and B2B performance.
• Maintain strong operating rhythms including:
• Regular pipeline and performance reviews
• Testing roadmaps and prioritization
• Clear reporting and insights delivery
• Ensure SLA adherence and high-quality execution across all accounts.

Innovation & Capability Development

• Stay current on platform updates, emerging B2B channels, and industry trends.
• Partner with the Head of Paid and broader leadership to test new strategies, tools, and technologies--including ABM intent data platforms and predictive lead scoring.
• Contribute to development of internal POVs, playbooks, and best practices specific to B2B paid media.
• Drive adoption of advanced capabilities including automation, AI-assisted buying, and improved measurement approaches.

Role Requirements

• 8–10+ years in paid media, B2B performance marketing, or media leadership roles.
• Proven experience managing multi-channel B2B paid media strategies across a portfolio of clients.
• Experience overseeing significant monthly media budgets ($200K–$1M+ per client preferred).
• Strong leadership experience managing and developing high-performing teams.
• Deep expertise across major B2B paid media platforms (Google, LinkedIn, Programmatic; others a plus).
• Strong understanding of full-funnel strategy, including demand generation, pipeline acceleration and measurement across long sales cycles.
• Experience translating platform performance into business outcomes (revenue, pipeline, LTV).
• Strong client-facing and communication skills, with ability to influence senior stakeholders.
• Experience supporting new business pitches and account expansion.
• Data-driven, highly organized, and operationally strong.