Group Manager, Managed Lifecycle

About the role

The Lifecycle Marketing team owns the end-to-end user journey across Superhuman’s multi-product ecosystem, accelerating activation, engagement, retention, and expansion. We're hiring a Group Manager, Managed Lifecycle Marketing, to lead the B2B-facing arm of that mission.

Opportunity

You will own the end-to-end lifecycle strategy for Grammarly’s managed (sales-assisted) business line to drive value for our enterprise products—from generating pipeline from our product user base, through onboarding new managed accounts, to driving product engagement and renewal readiness for accounts, keeping our business healthy, and expanding.

Responsibilities

• Pipeline & Enterprise Awareness
  • Support your team in building and scaling demand campaigns targeting senior decision-makers within our product database to generate awareness, MQLs, and pipeline
  • Design and optimize integrated campaigns across email and in-product messaging (IPM) in Iterable, working in lockstep with Revenue Marketing to understand positioning, audience, and goals
• Retention & Expansion
  • Partner with Customer Onboarding to design and optimize the new user and admin experience, ensuring onboarding is updated with feature accuracy and aligned to admin setup goals
  • Collaborate with Customer Success to drive meaningful engagement throughout the extent of the contract lifecycle, including understanding retention indicators, impact of new product features, and last-mile renewal plays to prevent churn
  • Develop programs that serve unique needs, including lifecycle strategies for our scaled (low-touch) customer accounts, as well as high-touch enterprise and ABM-style campaigns
• Analytics & Performance Measurement
  • Work with partner teams to understand how Lifecycle is contributing across the business, including developing perspectives on leading indicators, multi-touch attribution models, and business trends
  • Build and own a continuous set of goals in partnership with the team to calibrate on regular performance
  • Understand the broader data structure of Managed Business and leverage dashboards and CDP tools as needed to build audiences and understand the opportunity size of different segments
• Team Leadership & Cross-Functional Collaboration
  • Manage three direct reports with campaign support, performance coaching, and career development
  • Meet regularly with cross-functional leaders across the Business to understand high-level product and strategic levers, and adapt them accordingly to Lifecycle strategies
  • Define team priorities, build the roadmap, and represent Managed Lifecycle in QBRs and leadership forums

Qualifications

• 10+ years in lifecycle, CRM, or growth marketing, with meaningful B2B or enterprise experience
• Proven track record building full-funnel programs that drive measurable pipeline and revenue impact
• Hands-on experience with email and in-product messaging platforms (Iterable experience a strong plus) and CRM/MAP systems (Salesforce, Pardot or equivalent)
• Strong analytical skills — comfortable developing metrics, interpreting funnel performance, and designing experiments with clear success criteria
• Experience managing and developing a team, with a track record of building collaborative cultures across functions
• Sharp communicator who can build trust with Sales, CS, Product, and Data Science stakeholders and translate between marketing strategy and technical execution
• Comfortable with ambiguity and a bias toward action — you enjoy building programs from the ground up as much as optimizing what exists

Compensation and Benefits

Superhuman offers all team members competitive pay along with a benefits package encompassing the following and more: Excellent health care (including a wide range of medical, dental, vision, mental health, and fertility benefits), Disability and life insurance options, 401(k) and RRSP matching, Paid parental leave, 20 days of paid time off per year, 12 days of paid holidays per year, two floating holidays per year, and flexible sick time, Generous stipends (including those for caregiving, pet care, wellness, your home office, and more), Annual professional development budget and opportunities. Superhuman takes a market-based approach to compensation, so base pay may vary by location. Our US locations are categorized into two compensation zones based on proximity to our hub locations. Base pay may vary considerably depending on job-related knowledge, skills, and experience. The expected salary ranges for this position are outlined by compensation zone and may be modified in the future. We encourage you to apply.