Group Manager, Acquisition Marketing

About the role

This leader will shape and scale B2B paid acquisition efforts across the full funnel, with a strong focus on media strategy, optimization, and measurable growth outcomes. The role will translate audience insights into budgeted channel plans and connect creative, targeting, and testing to revenue impact. You will also partner closely with leadership to build forecasts, refine measurement, and guide performance decisions across multiple paid channels.

Responsibilities

• Own execution and performance of B2B paid acquisition campaigns, emphasizing full-funnel strategy and optimization
• Translate target audiences into detailed media plans with proper budget allocation and KPI frameworks
• Build and maintain growth forecasts tied to revenue targets, including CAC and efficiency goals
• Lead strategy and execution for multiple paid channels, driving B2B growth across platforms
• Develop a unified roadmap for testing, budgeting, and insights across channels
• Design a robust measurement framework that aligns channel performance with revenue outcomes
• Manage experimentation across B2B marketing, including hypothesis development and scaling successes
• Monitor performance metrics and communicate insights and risks to leadership

Qualifications

• 8–10+ years in digital or performance marketing, specializing in B2B paid acquisition and full-funnel media strategy
• Expertise in creating comprehensive media plans that align with revenue goals
• Proven success in connecting creative and targeting with measurable business outcomes
• Hands-on experience in media buying, optimization, and structured testing frameworks
• Demonstrated ability to model and forecast performance metrics such as ROI and pipeline contribution
• Experience in managing and developing small teams with a focus on coaching and performance management
• Strong analytical skills with proficiency in SQL and advanced attribution techniques

Pay

$125,000 – $150,000 annually

Benefits

• Excellent healthcare coverage, including medical, dental, vision, and mental health benefits
• Disability and life insurance options provided
• 401(k) and RRSP matching for retirement savings
• Paid parental leave for new parents
• Generous paid time off, including 20 days of PTO and flexible sick time
• Stipends for caregiving, wellness, home office setup, and more
• Annual budget for professional development opportunities