Group Director, Planning

Responsibilities

• Integrated Planning: Responsible for total management of a given brand’s business (both traditional and digital) throughout the entire strategic, planning, and implementation process.
• Accountable for all communication and media deliverables; maintain status report as demonstration of this and for client and internal management effectiveness.
• Translate strategy statement into ideas and actions; expand communications planning influence beyond Context Strategies and communications plans into orchestrated marketing tactics that deliver on stated goals using agreed to marketing and communications strategies.
• Lead or co-lead with Strategy Director in strategic positioning, segmentation initiatives and in areas of holistic program planning and communications idea generation/execution.
• Create coherent communications plan (appropriate channels, suitable mix) based on all info available (sales, MMM, METT, publicly available info, etc.) – not just receptivity data.
• Oversee strategic implementation and measurement/optimization of communication plans; create projects that are critical to each brand’s marketing and learning plans and be the point-person on strategic and broader implementation questions (leverage management strength of team to implement media plan specifics).
• Earn shared leadership role with creative agency in holistic brand management and marketing planning process, including new product development, positioning concepts, segmentation, marketing planning, creative execution, message distribution, measurement, and optimization.
• Brief partner agencies on strategic implementation needs and roles of specific communication channels; use specific examples that relate to your brands, retail environments, and competitive set with real or estimated metrics for success to help clients and other partner agencies understand how to communications strategy comes to life in the communications plan.
• Work with internal & external teams to ensure that strategic themes and communications plans are implemented faithfully; provide critical leadership in helping others on the team understand how strategies and plans impact sales and ensure output is in synch with the business goals.
• Partner and support Strategy Director Collaborate with Group Director, Integrated Planning in creating and negotiating yearly client contracts and supplemental proposals and manage account profitability.
• Build and sustain strong client relationships-attending client meetings and maintaining regular contact; contact frequency, depth of understanding of client business and effectiveness in selling recommendations are typically related especially in first 12 months on account.
• Invest time to investigate opportunities for providing better Client support.
• Ensure collaboration among all Agency departments; fosters great teamwork.
• Include agency executives in appropriate client meetings.
• Provide appropriate management updates and solicit feedback and direction when appropriate.
• Participate and present in New Business efforts and presentations, where appropriate.

Qualifications

• Demonstrate a keen knowledge of client brands, brands equity, consumer definition and motivations.
• Lead and contribute to the development of strategic and tactical communications plans.
• Articulate effective strategic rationale and logic flow.
• Develop specific, measurable client business objectives.
• Ensure key information is provided to team regarding client issues, internal agency issues, changes in account status, etc.
• Respond appropriately when presented with problems and issues.
• Seek lasting solutions rather than quick fixes.
• Ensure group is properly trained on all internal procedures, best practices and Media tools.
• Affords assistance with evaluation of new tools, technologies, and AI capabilities.
• Provide sound recommendations as appropriate.
• Evaluate media/communication opportunities and provide sound recommendations as appropriate.
• Ensure appropriate staff utilization.
• Train, motivate, develop and lead a media planning team.
• Construct and deliver accurate, honest and timely performance management documents.