Group Director, Experience Strategy

Group Director, Experience Strategy

Lead the execution of core and advanced Experience Strategy deliverables, including Website/IVA Strategy, Omnichannel Plan, Content Plan and recommendations, etc.

• Understand end-user needs, double clicks into user flows to reduce friction and identify emotional connection points while ensuring optimal accessibility & inclusivity
• Ensure alignment with overall brand strategy and create tactical briefs, implementation documentation for program execution
• Determine omnichannel maturity and enable transformation and modular readiness across brands
• Analyze qualitative and quantitative data to generate actionable insights and translate into compelling, data-backed stories and strategic recommendations for clients
• Support manager and Experience Strategy leadership on organic growth and new business initiatives
• Collaborate with senior leadership to define and develop new, innovative deliverables that drive client success and agency growth
• Demonstrate a commitment to diversity, equity, and inclusion through continuous development, modeling inclusive behaviors, and proactively managing bias

Qualifications

• Bachelor’s degree in marketing, communications, or a related field
• 10 years (or more) of experience in Omnichannel Strategy, Experience Strategy, Digital Strategy, or a related field
• Experience in Oncology is a must due to the client assignment
• Exceptional communication and presentation skills, with the ability to articulate complex ideas clearly to diverse audiences and senior stakeholders
• Deep understanding and experience with creating omnichannel experiences in pharma for HCPs and patients/caregivers
• Strong analytical skills, with proven experience using data and customer research to inform strategic decisions
• Expertise with Microsoft Office tools (e.g., PowerPoint, Word, Excel, etc.)
• Proficiency with digital collaboration and journey mapping tools (e.g., Miro, Mural, Airtable)
• Working knowledge of marketing automation and CRM platforms (e.g., Veeva, Salesforce Marketing Cloud, Adobe, etc.)
• Adept at using AI systems and frameworks

Additional Information

Our Cultural Beliefs:

• Patient Minded - act with the patient’s best interest in mind
• Client Delight - own every client experience and its impact on results
• Take Action - be empowered and empower others to act now
• Grow Talent - own your development and invest in the development of others
• Win Together - passionately connect with anyone, anywhere, anytime to achieve results
• Communication Matters - speak up to create transparent, thoughtful and timely dialogue
• Embrace Diversity - create an environment of awareness and respect
• Always Innovate - be bold and creative in everything I do

What We’re Looking For

Bachelor’s degree in marketing, communications, or a related field. 10 years (or more) of experience in Omnichannel Strategy, Experience Strategy, Digital Strategy, or a related field. Experience in Oncology is a must due to the client assignment. Exceptional communication and presentation skills, with the ability to articulate complex ideas clearly to diverse audiences and senior stakeholders. Deep understanding and experience with creating omnichannel experiences in pharma for HCPs and patients/caregivers. Strong analytical skills, with proven experience using data and customer research to inform strategic decisions. Expertise with Microsoft Office tools (e.g., PowerPoint, Word, Excel, etc.). Proficiency with digital collaboration and journey mapping tools (e.g., Miro, Mural, Airtable). Working knowledge of marketing automation and CRM platforms (e.g., Veeva, Salesforce Marketing Cloud, Adobe, etc.). Adept at using AI systems and frameworks.

Our Commitment to Diversity, Equity, and Inclusion

We are an Equal Opportunity Employer, and our employees are people with different strengths, experiences, and backgrounds who share a passion for improving the lives of patients and leading innovation within the healthcare industry. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion, and many other parts of one’s identity. All of our employees’ points of view are key to our success, and inclusion is everyone's responsibility.

Reasonable Accommodation

EVERSANA is committed to providing reasonable accommodation when requested by a qualified applicant or candidate with a disability, unless such accommodation would cause an undue hardship for EVERSANA. If reasonable accommodation is needed to participate in the interview and hiring process, please contact us at applicantsupport@eversana.com.