Director, Experience Strategy

About the role

Help lead the future of our Experience Strategy team! You will be an integral strategic leader guiding Pharma partners on brand strategy development and its omnichannel pull-through to create unified customer experiences.

Responsible for evolving and actioning marketing and digital objectives into HCP communication plans, rooted in customer insights and market trends— while ensuring internal cross-functional alignment of partner goals, vision and desired outputs.

Responsibilities

• Leverage a deep understanding of brand marketing to collaborate on the successful building of effective, insight-driven B2B/HCP brand imperatives and sub-strategies
• Oversee strategy and execution for omnichannel initiatives, guiding clients at varying levels of adoption; leverage data to shape customer journeys for key stakeholders/segments; orchestrate integration of online/offline channels for a unified customer experience
• Provide thought leadership on digital marketing best practices and tactical implementation across channels to deliver on a seamless omnichannel customer experience

Requirements

• 7+ years of experience in brand, digital, or engagement strategy or equivalent
• Significant background in healthcare, focus in pharmaceutical
• Deeply familiar with omnichannel strategy and its executions, including data, media/social, field, and experiential activations
• Strong business judgment, decision making, and analytical skills
• Content marketing expertise to bring stories to life in decks and build positioning/messaging
• A self-starter who is collaborative and works well in an agile, fast-moving, and entrepreneurial environment
• Project and time management skills with the ability to work across multiple high-profile and high-budget programs at once, in collaboration with multidisciplinary team members

Qualifications

• Bachelor’s degree required

Skills

• Veeva CRM
• Salesforce Marketing Cloud
• Google Analytics
• SEO/SEM/Programmatic/Social
• Modular content
• Healthcare marketing principles - eg MLR review processes

Benefits

Our Culture We offer a unique, personalized culture in which each team member is encouraged and expected to bring their ideas, solutions, and leadership to the table. By empowering individuals, we remain nimble, engaged, and able to break away from conventional thinking and speak intelligently about serious topics. We value our team’s intangibles–the experiences and traits that make them unique. Come Live Your Best Life With Us We pride ourselves on our inclusive, employee-centric mentality. There’s life at work and life outside of it. We want everyone to be healthy, feel supported, and have the financial resources they need. Our team enjoys competitive compensation and consistent performance recognition, generous paid time off, comprehensive wellness programs, and more!

Pay

$145,000 - $165,000

Schedule

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.