Group Director, Engagement Strategy (Health)

About the role

A strategic and driven Group Director of Engagement Strategy to lead and inspire our team. The ideal candidate will have a proven track record in healthcare marketing, a passion for CX, and a deep understanding of omnichannel strategy.

Responsibilities

• Develop a deep understanding of our clients’ customers’ wants, needs, and behaviors across the full customer journey.
• Oversee the development and orchestration of engagement and omnichannel strategy, connecting strategic goals to engagement priorities and channel-specific strategies (e.g., social, CRM, website, paid media, apps, rep-delivered, and more).
• Provide guidance and support to Associate Directors and Directors in strategy development.
• Collaborate effectively with other strategists, Client Engagement, Medical, and Creative disciplines on business, brand, and communications strategies.
• Engage with and help manage senior client relationships as a key strategic and business partner.
• Set expectations for how the segment/audience profile fits into the project and how it helps set the stage.
• Oversee strategic development on at least one major client and/or oversee multiple clients.
• Recognize how to motivate junior strategists, understanding their learning needs and areas of contribution.
• Provide key support and partnership in leading key strategy deliverables, guiding the strategic direction related to our clients’ brand development and marketing approach.
• Continuously seek to improve client work, actively analyzing client challenges and opportunities.
• Challenge the team to uncover innovative tools and ideas and pursue growth opportunities.
• Lead workshop planning and proposals, developing measurement strategies, analytics approaches, CX planning, tactical exercises, content generation, and presentation strategies.
• Lead and support strategy development on new business pitches.

Requirements

• A deep understanding of omnichannel strategy and the ability to connect strategic goals to engagement priorities across various channels.
• Strong analytical and problem-solving skills, with the ability to identify and address complex business challenges.
• Demonstrated ability to build and maintain strong client relationships at the senior level.
• Experience in developing and delivering compelling presentations and proposals to clients and prospects.
• A strong understanding of the healthcare industry, including HCP and DTC marketing dynamics.
• A collaborative and team-oriented approach to work, with the ability to work effectively with cross-functional teams.
• A proactive and self-motivated work style, with the ability to manage multiple projects simultaneously and meet deadlines.

Qualifications

• 7-13 years of experience in market research, strategic planning, and customer experience (CX), with a demonstrated focus on the healthcare industry.
• Proven experience in managing and mentoring teams, with a focus on developing and fostering talent.
• A strong leader and mentor.

Skills

• A critical and analytical thinker, innovator, and visionary who inspires creativity.
• Passionate, familiar, and curious about the CX practice.
• Able to develop strong client relationships and trust based on deep immersion in the client’s business.

Benefits

We offer a competitive benefits package, click WPP Benefits for more details. _ $100,000—$230,000 USD