Graphic Designer & Video Editor

Responsibilities

• Breakdown static ad concepts across multiple brand clients, applying brand guidelines, adjusting copy, and re-prompting to reach a client-ready output.
• Own the creative QA step between AI output and client-facing delivery.
• Edit UGC and seeded creator footage into high-performing short-form ad creatives (Meta, TikTok, YouTube).
• Add captions, brand typography, motion elements, and sound design as needed.
• Identify the best cut points, hook opportunities, and product moments within raw creator content.
• Manage creative deliverables across 20+ active brand accounts simultaneously, keeping quality consistent.
• Consolidate all static and video editing currently handled by external contractors into one accountable role.
• Contribute to how Kynship uses AI creative tooling — flag what works, what doesn’t, and help iterate.
• Collaborate with Growth Strategists and Operations Specialists to align on creative priorities per brand.

Requirements

• 3+ years of experience in graphic design and/or video editing in a DTC or performance marketing context.
• A portfolio that includes static and video paid ad creatives, built for conversion, not just aesthetics.
• Hands-on DTC experience: you understand what performs on Meta and TikTok and can point to results.
• Expert Skills in design and editing tools — Adobe Creative Suite, Premiere Pro, CapCut, or equivalent.
• Strong visual instincts for typography, layout, and motion that translate to ad performance.
• Ability to manage volume: you can move quickly without losing quality across multiple brands at once.
• High ownership mentality — you flag issues, solve problems, and don’t wait to be told.

Experience Required

• Nice to Have: Agency or multi-brand freelance experience (strongly preferred over single in-house brand background).
• Familiarity with AI creative tools such as Midjourney, Runway, CapCut, or similar.
• Understanding of ad performance metrics (CTR, thumb-stop rate, hook rate, CVR) and how creative decisions affect them.