Graphic Designer

Essential Duties & Responsibilities

• Ensure all marketing materials meet high-quality standards.
• Follow and maintain a consistent brand identity across all design projects and stay up-to-date with industry trends and best practices.
• Graphic Design: Develop and design visual content for digital and print media, including social media graphics, website banners, marketing materials, advertisements, and more.
• Collaborate with cross-functional teams to create visually stunning designs for various marketing materials, product packaging, and digital assets.
• Brand Management: Ensure brand consistency across all marketing channels and materials, including messaging, visuals, and tone of voice.
• Creative Direction and Concept Development: Lead the development of visual concepts and design strategies that align with brand identity, marketing goals, and user experience principles.
• Brand Stewardship: Maintain and evolve brand guidelines across all touchpoints, ensuring consistency in tone, style, and visual identity across digital and print media.
• Cross-Functional Design Projects: Collaborate with marketing, product, and leadership teams to execute multi-platform design initiatives from concept to final delivery—balancing creativity with business objectives.
• Affix: Assist with photographing a wide range of products in our in-house studio or on location.
• Edit and retouch product images as needed to enhance the visual appeal of our products and elevate our brand.
• Ensure that all product images meet our quality standards and accurately represent the products.
• Affix: Assist in planning and executing product photo shoots, including setting up lighting, backgrounds, and other necessary equipment.
• Capture high-quality images of products, ensuring proper lighting, composition, and focus.
• Affix: Assist in developing compelling content for various marketing channels, including but not limited to blog posts, social media posts, email newsletters, and website copy.
• Affix: Collaborate with team members to ensure projects are completed efficiently and on time to meet internal and external customer expectations.
• Provide guidance and mentorship to junior designers, helping them develop their skills and grow professionally.
• Affix: Work closely with internal teams (e.g., Sales, Product Development) and external partners (e.g., agencies, vendors) to align marketing efforts with overall business goals and objectives.
• Affix: Stay updated: Stay informed about the latest marketing trends, tools, and best practices to drive innovation and maintain a competitive edge.
• Affix: Regular and routine onsite attendance.
• All other duties as assigned.

Desired Qualifications

• Proven experience in a similar role.
• Strong understanding of marketing principles, tactics, and techniques.
• Minimum of 5 years of experience working as a graphic designer, with a strong portfolio showcasing your design skills and expertise in product touch-ups and photography preferred.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.).
• Excellent communication and collaboration skills, with the ability to work effectively in a team environment.
• Strong attention to detail and a keen eye for aesthetics.
• Able to manage multiple projects simultaneously and meet deadlines.
• Experience with product photography and photo editing software.
• A passion for creativity and a desire to push the boundaries of design.
• Proven ability to multi-task and prioritize time in a fast-paced, deadline-driven environment.
• An analytical mindset with the ability to interpret data, draw insights, and make data-driven decisions.

Benefits

• 401(k) with matching
• Medical, dental, and vision insurance
• Life insurance
• Short- and long-term disability
• Generous paid time off
• Employee discount program
• Pet insurance