Graphic Designer – Retail

Department: Retail | Reporting To: Store Manager

About the role

To create visually appealing and impactful designs that support retail marketing campaigns, in-store branding, digital promotions, and corporate communication, ensuring brand consistency and enhancing customer engagement.

Responsibilities

• Design marketing materials including brochures, flyers, posters, banners, price tags, and promotional advertisements.
• Create visual content for social media platforms, websites, email campaigns, and digital marketing initiatives.
• Develop in-store branding materials, signage, window displays, and point-of-sale (POS) visuals.
• Ensure all creative work aligns with company branding guidelines and marketing objectives.
• Prepare artwork files for printing and digital publishing.
• Support seasonal promotions, product launches, and sales campaigns with creative designs.
• Coordinate with suppliers, printers, and production vendors to ensure quality output.
• Update promotional materials and product visuals as required.
• Assist in visual merchandising activities and store branding projects.
• Create and edit images, graphics, and basic video content for marketing purposes.
• Maintain a library of design assets, templates, and brand materials.
• Ensure consistency across all marketing and communication channels.
• Stay updated with design trends and propose innovative creative concepts.

Requirements

• Bachelor’s Degree or Diploma in Graphic Design, Visual Communication, Multimedia, or a related field.
• Minimum 2 to 4 years of experience in graphic design, preferably in a retail environment.
• Strong portfolio demonstrating creative and marketing design work.

Skills

Technical Skills

• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Knowledge of CorelDRAW and Canva is an advantage.
• Basic video editing skills using Premiere Pro, After Effects, or similar tools.
• Understanding of print production and digital media requirements.

Key Competencies

• Creativity and attention to detail.
• Strong visual communication skills.
• Time management and ability to meet deadlines.
• Teamwork and collaboration.
• Problem-solving skills.
• Adaptability and innovation.