Grant-Funded Temporary Marketing Specialist - Contractor Resource Center

About the role

The purpose of this position is to assist with the development and execution of marketing plans to reach new and existing customer targets from brand awareness to program promotion. Inbound and outbound marketing activities include brainstorming and developing ideas for creative marketing campaigns, creating digital marketing assets, conducting market research, creating video content, updating/managing website, attending trainings/college events, involvement in internal marketing meetings, and managing various marketing requests.

Responsibilities

• Brainstorm and develop ideas for creative marketing campaigns for new and existing program offerings between two programs.
• Design and develop digital marketing assets such as viewbooks, newsletters, flyers and other promotional content for online and print.
• Create video content to post on social media and website for two grant funded programs.
• Conduct market research for requirements, habits and trends; understand relevant industry news and industry influences.
• Update and manage department website using the Content Management System (CMS).
• Assist in data analytics and tools to help shape future marketing strategies for two grant funded programs.
• Manage SharePoint marketing sites and prioritize team members marketing requests.
• Support the Program Managers with various deliverables in support of strategic initiatives and business targets for two grant funded programs.

Requirements

• Associate’s degree in Public Relations/Communications, Marketing, or related field.
• OR - 60 college credit hours or more towards a Bachelor’s degree in Public Relations/Communications, Marketing, or related field.
• Minimum of one (1) year professional experience in business, educational, or non-profit organization.

Skills

• Exceptional communications and writing skills.
• Thorough understanding of marketing elements (both traditional and digital marketing) and market research methods.
• Familiarity with web page design and formatting.
• Skilled in the use of general graphic design.
• Demonstrate ability to use journalistic storytelling techniques and copy editing.
• Reliable in completing assigned projects in a polished and timely manner.
• Dependable in use of College equipment, procedures and processes.
• Familiarity with Microsoft Office Suite, Content Management System (CMS) and Canva.

Preferred Qualifications

• Experience with Adobe Creative Cloud, Social Media scheduler (i.e. HootSuite, Buffer), Canva and other marketing tools.

Pay

$20.00 per hour

Schedule

Part-Time