Google & Meta Ad Expert (Fargo,ND In-Office)

About the role

This is a senior, hands-on execution role focused on Google Ads and Meta Ads campaign trafficking, optimization, reporting, and ongoing performance management.

Responsibilities

• Manage and optimize paid media campaigns for dozens of active client accounts, ensuring campaigns are built correctly, tracked properly, and consistently improved for ROI.
• Ensure proper structure, targeting, budgets, and conversion tracking.
• Ongoing optimization focused on ROI, CPL, CPA, and conversion quality.
• Manage budgets, bid strategies, audiences, creative testing, and pacing.
• Deliver accurate, easy-to-understand reporting for internal teams and clients.
• Identify trends, insights, and opportunities for improvement.
• Manage pixels, tags, events, and conversion tracking.
• Work confidently inside Google Tag Manager and GA4.
• Support in-house strategists with execution and performance insights.
• Act as a technical resource for paid media best practices.
• Help implement new tools, platforms, and advertising technologies.
• Continuously improve how Spotlight executes paid media at scale.

Requirements

• 5+ years of hands-on digital advertising experience.
• Advanced expertise in Google Ads and Meta Ads.
• Strong technical experience with:
• Google Tag Manager
• Google Analytics 4
• Conversion tracking and pixel implementation
• Proven ability to manage multiple client accounts simultaneously.
• Strong analytical mindset with a focus on performance and optimization.
• Comfortable working in-office, full-time, in Fargo.
• Google Ads certifications:
• Google Ads, Search, Display, Video, Shopping, Performance Max
• Meta Blueprint certifications.
• Programmatic or DSP experience, including The Trade Desk.
• Advanced funnel tracking and attribution experience.

Qualifications

• Google Ads, Search, Display, Video, Shopping, Performance Max
• Meta Advertising, Facebook and Instagram
• The Trade Desk and programmatic DSP platforms
• Google Tag Manager
• Google Analytics 4
• Conversion tracking and pixel tools
• Programmatic advertising platforms
• Customer journey and funnel mapping
• SEO and SEM integration

Benefits

• Medical insurance, 50% employer paid
• Vision savings pass
• Life and disability insurance, 100% employer paid
• Paid time off, 18 days per year
• Volunteer time off, 8 hours per year
• 6 paid holidays
• Matching charitable donations, up to $50 per year
• Individual retirement account
• Summer hours, office closes at noon on Fridays from Memorial Day through Labor Day

Pay

$50,000 to $65,000+ based on experience

Schedule

In-Office, Monday through Friday, 8:00 AM to 5:00 PM