Google Campaign Specialist

About the role

This is a full-time on-site role located in Lviv for a Google Ads Campaign Specialist. The specialist will conduct in-depth keyword research, develop and execute high-performance Google search campaigns, and analyze campaign performance. They will monitor campaigns, optimize ad strategies, and provide data-driven insights and recommendations to clients, ensuring strategies align with business objectives. This role requires effective communication with both technical and non-technical stakeholders.

Responsibilities

• Conduct in-depth keyword research for Google Ads campaigns.
• Develop and execute high-performance Google search campaigns.
• Analyze campaign performance and provide data-driven insights.
• Monitor and optimize ad strategies to improve results.
• Ensure campaign strategies align with business objectives.
• Communicate effectively with technical and non-technical stakeholders.

Qualifications

• Bachelor’s or Master’s degree in Marketing, Advertising, Communications, or another relevant field.
• 1+ years of experience in developing, executing, and managing Google Ads campaigns, including experience with Google Ads Campaign Manager (formerly Google AdWords).
• Demonstrated experience in driving leads through Google Search Ads, including effective use of Google Search Network, keywords, ad copy, and extensions.
• Experience in A/B testing, campaign optimization, and a proven track record of improving click-through rates (CTR), conversion rates, and cost-per-click (CPC).
• Detailed understanding of Google Ads targeting, bidding strategies, ad formats, and measurement and optimization techniques.
• Experience with Google Analytics and other analytics tools to track campaign performance and generate insightful reports.
• Excellent analytical and problem-solving skills with a data-driven approach to marketing.
• Ability to work effectively in a fast-paced, dynamic, and team-oriented environment.
• Strong written and verbal communication skills.