Golf Sales Manager

Nestled among the beautiful coastal foothills of Carlsbad, CA, Omni La Costa Resort & Spa is a destination where timeless luxury meets modern wellness. Home to the award-winning Spa at La Costa, the resort features acclaimed restaurants, championship golf and tennis, and a host of pools and experiences that celebrate the Southern California lifestyle.

About the role

Omni La Costa Resort & Spa is seeking an experienced sales professional to join our dynamic, award-winning sales team. This sales-focused position requires a balance of business development, account management, commercial strategy, and event execution. Working collaboratively with Golf Operations, Resort Sales, Revenue Management, and other resort departments, this position is responsible for maximizing golf revenue while delivering exceptional customer experiences and maintaining the resort's luxury service standards.

Responsibilities

• Solicit, contract, and service golf buddy groups.
• Support golf arrangements and requests from leisure guests, including wholesale.
• Assist large group sellers with programs that include golf components, maximizing revenues and tee sheets.
• Maintain FDC and block golf space for team visibility.
• Support and sell golf-themed activations and experiences for in-house groups, including Glow Golf, putting contests, Master of the Green competitions, and customized golf events.
• Generate and service local golf tournaments and outings for organizations not requiring overnight accommodations.
• Support sales strategies to maximize golf revenue across group business, transient play, tournaments, instruction, retail, and golf experiences.
• Support the Group Sales team with golf availability inquiries and program development.
• For golf buddy groups, manage the complete sales cycle from inquiry through contracting, planning, execution, and post-event follow-up.
• Respond promptly to customer inquiries while delivering exceptional customer service throughout the sales process.
• Build and strengthen relationships with existing clients while proactively prospecting for new business opportunities.
• Conduct site inspections, client presentations, familiarization tours, and entertainment activities to secure new business.
• Prepare proposals, pricing, contracts, confirmations, and related sales correspondence while promoting ancillary resort revenue opportunities.
• Maintain accurate client records within Delphi, ResortSuite, Tee Sheet, CRM platforms, and other applicable systems.
• Coordinate deposits, confirmations, rooming information, itineraries, golf pairings, and other event documentation.
• Partner closely with Hotel Sales to integrate golf into group programs and maximize total resort revenue.
• Foster effective communication between Golf Operations, Resort Sales, Reservations, and other resort departments.
• Produce sales activity, pace, and production reports while participating in business review and revenue strategy meetings.
• Travel within assigned markets to generate new business and maintain existing client relationships.
• Attend leadership, golf, sales, and departmental meetings as assigned.
• Maintain the highest ethical standards while representing Omni La Costa Resort & Spa.

Requirements

• Associate’s degree or higher; bachelor’s degree preferred.
• Three or more years of sales experience.
• Proficient communication and customer service skills.
• Working knowledge of spreadsheets and word processing.
• Understanding of golf course operations.
• Knowledge of golf tournament formatting.
• Knowledge of the sales process and/or event planning.
• Basic mathematical skills and ability to read, analyze, and assist in the creation of sales-related spreadsheets/Excel documents.
• Ability to work flexible hours, including evenings, weekends, and holidays as business demands.

Qualifications

• Demonstrated history of exceeding sales and revenue goals.
• Experience selling luxury golf experiences, tournaments, resort group business, or comparable hospitality products.
• Strong negotiation, closing, and relationship-building skills.
• Understanding of golf revenue management, pricing strategy, and distribution channels.
• Ability to analyze business trends and develop strategic recommendations.
• Excellent written, verbal, presentation, and organizational skills.
• Ability to manage multiple priorities while maintaining exceptional attention to detail.
• Strong customer service orientation with the ability to balance guest satisfaction and revenue optimization.
• Experience with Delphi, ResortSuite, Tee Sheet, CRM systems, or similar hospitality software.
• Advanced proficiency with Microsoft Office, including Excel.
• Ability to collaborate effectively across multiple departments within a luxury resort environment.

Physical Demands

• Regularly required to walk, sit, use hands to finger, handle, or feel, and talk or hear.
• Frequently required to stand.
• Occasionally required to reach with hands and arms, climb or balance, stoop, kneel, crouch, or crawl, and taste or smell.
• Must occasionally lift and/or move up to 10 pounds.
• Specific vision abilities required include close vision, distance vision, and ability to adjust focus.

Pay

Annual salary range: $70,000 - $73,000, with potential to earn up to 20% of salary in incentives.