Golf Cruise Program Manager – Luxury Cruising & Golf

Key Responsibilities

• Lead all aspects of designing and launching Premier Golf's cruise program in partnership with Azamara.
• Define the end-to-end guest experience across 3–5 pilot cruises in Year 1, scaling to the full 20–30 itinerary suite in Year 2.
• Develop a scalable program framework, pricing strategy, and packaging model in collaboration with the Product and Sales teams.
• Manage the program roadmap, timelines, and delivery milestones, reporting progress to PG’s ELT.
• Curate premium golf experiences within each cruise itinerary, including port-side rounds at marquee courses.
• Design and manage pre- and post-cruise golf extensions, including accommodation, transfers, course bookings, and ancillary experiences.
• Ensure all golf elements reflect Premier Golf's luxury positioning and deliver exceptional guest satisfaction.
• Serve as the primary day-to-day liaison with Azamara's partnership and operations teams.
• Coordinate with Azamara on port scheduling, shore excursion logistics, guest communications, and on-board programming.
• Identify opportunities to deepen the partnership and expand the program over time.
• Design and manage a curated program of premium activities specifically for non-golfing guests traveling alongside golfers.
• Oversee pre-cruise communication for the full travel party — including golf briefings, non-golfer activity previews, itinerary details, and expectations-setting.
• Manage passenger rosters, pairing coordination, activity bookings, and any special requirements for all guests.
• Resolve escalations and ensure that every guest interaction reflects Premier Golf's commitment to world-class service.

Background Experience

• Deep passion for golf and first-hand knowledge of international golf destinations, combined with meaningful experience in the luxury cruise industry.
• 10+ years of experience in golf travel, luxury cruise operations, or a senior role spanning both — with a demonstrated track record of building or scaling premium travel programs.
• Strong project management skills with the ability to build programs, processes, and teams from scratch.
• Experience managing supplier and partner relationships, ideally across multiple international markets.
• A genuine appreciation for the full travel party — including the ability to curate exceptional experiences for non-golfing guests traveling alongside golfers.
• Excellent communication and interpersonal skills — comfortable presenting to senior stakeholders and representing the brand externally.
• Self-starter with an entrepreneurial mindset; thrives in ambiguous, fast-moving environments.
• Willingness and ability to travel up to 30% of the time, including accompanying cruise sailings.

Benefits

• An annual EBITDA-based bonus.
• Exclusive travel discounts.
• Comprehensive health benefits.
• Paid Time Off (PTO).
• Paid holidays.
• Retail fund.
• Personalised professional development plans.