Go-to-Market Sales Enablement, Business Lead

About the role

At Freddie Mac, our mission of Making Home Possible is what motivates us, and it’s at the core of everything we do. Since our charter in 1970, we have made home possible for more than 90 million families across the country. Join an organization where your work contributes to a greater purpose. Position Overview: Join Freddie Mac as our next Business Lead and Sales Enablement liaison for Go-to-Market (GTM) Strategy in our Single-Family Division in McLean, VA. This is an outstanding opportunity to translate go-to-market strategy into clear, actionable tools, insights and experiences that enable customer-facing teams to engage the market with confidence and consistency, driving our mission to make homeownership and rental housing more accessible and affordable. As a key contributor, you will connect strategy to execution—ensuring frontline teams understand what is changing, why it matters to customers, how to position it and what actions will accelerate adoption of priority solutions.

Responsibilities

• Develop and execute scalable enablement strategies that translate business, product and market priorities into clear, actionable plans that equip customer-facing teams for successful execution.
• Plan, coordinate and manage frontline outreach for priority GTM initiatives, translating strategy into targeted engagement plans that define audiences, timing, desired actions and execution across customer-facing teams.
• Equip frontline teams with targeted messaging, conversation guides, playbooks and point-of-need resources that enable consistent, effective customer outreach and conversations.
• Design targeted enablement experiences that build knowledge, confidence and application while reinforcing priority messages and behaviors across the GTM lifecycle.
• Leverage marketing, customer, and performance insights into continuous improvements to GTM strategy and execution.
• Influence across GTM, customer engagement, product, marketing, communications, and education to align stakeholders, eliminate fragmentation and deliver simple, scalable enablement solutions.

Qualifications

• Bachelor's Degree or equivalent experience in Business, Marketing, Communications, or related field, preferred
• 10+ years of relevant go-to-market and sales enablement experience with demonstrated success in customer-centric initiatives
• 3+ years of change management experience supporting organizational initiatives in business environments
• Experience using data analytics, CRM systems, and delivering content across digital and traditional channels
• Strong