Go To Market Manager

For our client, we are seeking a Go To Market Manager to join the team of a leader in the Finance & Insurance space. This role will shape and execute the go-to-market approach for new offerings, with a strong focus on positioning, launch planning, and market adoption. The ideal candidate will partner closely with product, sales, and cross-functional stakeholders to turn strategy into customer-facing execution. This position will also help build demand, enable the sales organization, and refine messaging based on market feedback and performance insights. Location: Remote - US based candidates only, no visa sponsorship available Compensation: $125,000 – $150,000 annually Responsibilities Design and implement a comprehensive go-to-market strategy and launch plan. Refine market positioning and messaging to create customer awareness and advocacy. Drive demand generation through various channels including campaigns and partnerships. Develop sales enablement resources to support product growth. Incorporate feedback to adjust GTM strategies, messaging, and priorities. Manage internal and external resources necessary for GTM strategy execution. Evaluate GTM performance and recommend necessary adjustments. Qualifications Bachelor’s degree in marketing, business, or a related field; or equivalent professional experience. 7+ years of experience in go-to-market strategy, product marketing, or a related area. Experience designing and executing GTM strategy for new products. Proven track record of taking products from pre-launch through market entry. Strong grasp of integrated GTM components including positioning, sales enablement, and demand generation. Ability to evaluate market opportunities and convert strategy into actionable execution. Experience collaborating with internal teams and managing external vendors. Benefits Medical, dental, and vision insurance, including HSA and FSA options. Generous paid time off policy. 401K plan with student loan repayment assistance. Life and AD&D insurance along with employee assistance programs. Employee stock purchase program and tuition reimbursement. Performance-based incentive pay and short- and long-term disability benefits. Robust wellness program to support employee health. Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.