Go-To-Market Lead
PitchGhost · Atlanta, GA · 1 wk ago
On-siteBusiness Development$75k/yrFull-time
Must Have Qualifications
- 1 to 2 years in growth, demand gen, marketing, or sales development, where you personally ran campaigns and owned their results.
- You've run cold outbound before: email sequences, tools like Apollo, and the deliverability basics that come with them.
- Experience with paid media, like Google Ads or influencer marketing.
- You check the numbers before and after every experiment.
- A clear, concise writer.
- You've started, built, or run something on your own, at work or outside it.
- You use AI tools daily.
Roles And Responsibilities
- Run and tune our AI-powered outbound: daily loops where our own product finds prospects and drafts personalized emails.
- Test angles, audiences, and messaging, then scale what works.
- Write and publish: blog posts, use-case pages, case studies, comparison pages against the big enterprise tools, and landing pages for the niches we sell into.
- Own the website, its copy, and its design.
- Spend a significant monthly budget across paid ads, creator sponsorships, and events, and defend every dollar of it.
- Create content and post regularly on our own social profiles.
- Book qualified prospects into demos.
- Manage and automate our CRM.
Compensation
- Base salary: $75,000
- Benefits: healthcare included, optional dental, free coffee, snacks, and lunches
- Deferred compensation: equity up to 2%
- Vacations: unlimited PTO