Go-to-Market Generalist
Our client is a fast-growing startup in the cloud cost optimization software industry. They provide solutions that help companies manage and optimize their cloud expenses, with a small, highly technical, and well-funded team. The company has achieved early traction with notable pilot customers and is preparing for a broader market launch.
About the Opportunity
The Go-to-Market Generalist role is designed for a technically skilled operator who will contribute to shaping and executing the company’s go-to-market strategy beyond individual sales targets. Reporting directly to a co-founder, this position offers the opportunity to influence multiple channels, experiment with new approaches, and develop deep product knowledge to engage technical buyers effectively. The role has the potential to grow into sales closing or broader operational responsibilities.
Responsibilities
- Develop and implement comprehensive go-to-market strategies beyond quota attainment
- Engage across multiple sales and marketing channels to identify effective tactics
- Acquire and maintain strong product knowledge to communicate effectively with technical buyers
- Collaborate with marketing on initiatives such as product launches and campaigns
- Evolve the role over time toward closing sales or taking on additional operational responsibilities
Requirements
- Solid technical foundation with the ability to understand complex products across technology stacks
- High-potential, proactive operator eager to build and take ownership rather than follow scripts
- Previous experience in a go-to-market role
- Comfortable working in ambiguous, early-stage environments with a focus on results
Qualifications
- Computer Science degree or other technical background
- Experience at companies focused on databases, observability, or infrastructure
- Experience selling enterprise solutions to technical buyers
Pay
$120,000–$150,000 USD base salary, plus equity. Higher total compensation may be available through a variable pay structure.