Global Product Solutions Lead, Third Party Incrementality, CPG

About the role

This role is focused on third-party (3P) Incrementality and Consumer Packaged Goods (CPG) Sales lift within the Media Effectiveness team. As a Global Product Solutions Lead, you will inspire sellers and customers to expand their adoption of 3P incrementality solutions including CPG Sales lift and the recently launched Meridian GeoX partner program.

Responsibilities

• Drive successful activation of 3P incrementality solutions globally, including close coordination with Product Management, Business Development, regional product Go-To-Market, other Measurement Global Product Solutions stakeholders, and other cross-functional teams.
• Synthesize and prioritize feedback from go-to-market (GTM) and Sales teams to influence product priorities and strategy for 3P Incrementality solutions.
• Lead the rollout of product features and capabilities, executing a successful sales activation strategy.
• Help define success metrics, track adoption and business impact, track and report on critical activation metrics for senior Google Global Business Organization and Product as well as Engineering leadership.
• Represent key 3P Incrementality product market/customer needs to Product Management and Go To Market/Sales leadership.
• Engage with sales teams, customers, and regional stakeholders, serving as an authority on 3P Incrementality solutions.

Requirements

• Bachelor's degree or equivalent practical experience.
• 6 years of experience in agency, brand advertising, product marketing, product management or ad sales.
• Experience in ads measurement (e.g., digital and cross-media measurement solutions and ad sales/tools).
• Experience with return on investment measurement concepts (incrementality) and the third-party measurement ecosystem.

Qualifications

• Proven track record in navigating through ambiguity, managing multiple cross-functional projects in a matrixed environment.
• Ability to proactively take ownership of projects by setting and achieving milestones, synthesizing input from many stakeholders, creating outputs appropriate to the audience(s), and driving awareness/adoption of final deliverables.
• Ability to create influential relationships with stakeholders and demonstrate executive presence.
• Excellent investigative skills, including quantitative fluency. Experience generating problem statements, identifying solutions and making recommendations.
• Excellent storytelling i.e., explaining advanced technical products to audiences and ability to communicate with both business and technical stakeholders.

Skills

• Expertise in third-party incrementality and consumer packaged goods sales lift.
• Experience with digital and cross-media measurement solutions and ad sales/tools.
• Strong understanding of return on investment measurement concepts.
• Ability to navigate ambiguity and manage multiple cross-functional projects.
• Excellent communication and stakeholder management skills.
• Strong analytical and problem-solving skills.
• Ability to generate problem statements, identify solutions, and make recommendations.
• Excellent storytelling and ability to explain advanced technical products to audiences.

Benefits

Google offers a competitive compensation package, including a base salary range of $152,000 - $222,000 (USD) plus a 15% bonus target, equity, and comprehensive benefits.