Global Product Solutions Lead, Third Party Incrementality, CPG

About the role

Google’s Global Product Solutions organization leads Google’s commercial business strategy, and is responsible for driving adoption of our advertising products. This specific role is focused on third-party (3P) Incrementality and Consumer Packaged Goods (CPG) Sales lift within the Media Effectiveness team.

Responsibilities

• Drive successful activation of 3P incrementality solutions globally, including close coordination with Product Management, Business Development, regional product Go-To-Market, other Measurement Global Product Solutions stakeholders, and other cross-functional teams.
• Synthesize and prioritize feedback from go-to-market (GTM) and Sales teams to influence product priorities and strategy for 3P Incrementality solutions. Lead the rollout of product features and capabilities, executing a successful sales activation strategy.
• Help define success metrics, track adoption and business impact, track and report on critical activation metrics for senior Google Global Business Organization and Product as well as Engineering leadership.
• Represent key 3P Incrementality product market/customer needs to Product Management and Go To Market/Sales leadership.
• Engage with sales teams, customers, and regional stakeholders, serving as an authority on 3P Incrementality solutions.

Qualifications

• Bachelor's degree or equivalent practical experience.
• 6 years of experience in agency, brand advertising, product marketing, product management or ad sales.
• Experience in ads measurement (e.g., digital and cross-media measurement solutions and ad sales/tools).
• Experience with return on investment measurement concepts (incrementality) and the third-party measurement ecosystem.

Benefits

• US: $152000 - $222000 (USD) + 15% bonus target + equity + benefits