Global Product Solutions Lead, Demand Gen, YouTube

About the role

As a part of the YouTube Ads GTM team, you will be the link between Google and YouTube products and business. Your mission is to represent advertisers and global market needs in product development, while also bringing clear, packaged solutions to the market that drive business results for advertisers.

Responsibilities

• Shape the global go-to-market approach for Demand Gen’s AI-driven features, including "Product as a Seller" and agentic UI capabilities to streamline campaign management.
• Lead the product roadmap for core audience solutions, such as Optimized Targeting, Remarketing, and New Customer Acquisition to maximize advertiser performance.
• Craft powerful messaging that highlights how AI-assisted workflows and advanced targeting drive Return on Investment (ROI), facilitating a seamless transition for performance marketers.
• Create comprehensive collateral, including playbooks, competitive positioning, and case studies, to effectively communicate the unique value of the Demand Gen intelligence suite.
• Collaborate with Product, Engineering, and GTM teams to synthesize market feedback, influence the product roadmap, and ensure seamless execution of growth strategies.

Requirements

• Bachelor's degree or equivalent practical experience.
• 6 years of experience in advertising, marketing technology, management consulting, or product management.
• 2 years of experience working with Product Management or Engineering teams, executive leadership, and cross-functional stakeholders.
• 2 years of experience developing business strategies or managing cross-functional initiatives.

Qualifications

• Ability to grow in changing environments and collaborate cross-functionally.
• Ability to set goals for product adoption, influence others, and deliver against goals and milestones.
• Ability to take initiative, address challenges, make continuous process improvements, and drive matters to completion.
• Ability to translate complex offerings simply for sales and customers.
• Uncovering needs of stakeholders/customers/users and developing solutions for multiple audiences.
• Excellent analytical skills, including quantitative fluency. Experience generating problem statements, identifying solutions and making recommendations.

Skills

• Strategic thinking and analytical skills.
• Experience in product management, engineering, and cross-functional collaboration.
• Ability to develop compelling messaging and collateral.
• Knowledge of AI-driven performance marketing and its impact on business results.

Benefits

Google offers a comprehensive benefits package including individual pay determined by factors including job-related skills, experience, and relevant education or training. US: $152000 - $222000 (USD) + 15% bonus target + equity + benefits.