Global Product Marketing Manager, MR

Responsibilities

• Achieve new orders and market share objectives for the product (or product segment) through the development and execution of the product marketing plan.
• Perform clinical and industry trend analysis, market share and competitive analysis, and win/loss tracking to identify product and commercial strategies for growth.
• Quantify and prioritize market opportunities.
• Collect and prioritize product introduction and improvement recommendations and analyze the competitive landscape.
• Identify budget requirements to ensure proper execution of the NPI commercialization process.
• Orchestrate research to assess market and customer environments and to discover unmet needs, buying cycles, and personas.
• Identify and assess market and distribution risks and develop a plan to mitigate those risks.
• Work with Global Segment Marketing Managers, Region Product Marketing, Product Management, Engineering, and Global Design to provide input to the product development roadmap and to develop, test, and prototype new product ideas.
• Collaborate with Region Product Marketing to perform installed base analysis to define programs needed to improve customer loyalty, share of wallet, and retention.
• Work with Product Management to include these programs on product roadmaps.
• Develop a plan and budget for evidence generation to support selected NPIs and installed base products.
• Develop inputs to support the business case for NPI (including target pricing) and product positioning.
• Define brand (naming & trademarks), value propositions, and competitive positioning claims roadmap for new and existing products.
• Interview professional societies and advocacy groups to identify and select KOLs for thought leadership and awareness building. Support the development of regional KOLs in collaboration with Regional Product Marketing.
• Coordinate development of marketing assets and product training materials (in cooperation with Marketing Services).
• Develop programs that improve the customer experience of the installed base in support of installed base retention.
• Utilize Gold Standard marketing practices and skills to develop a global marketing plan (portfolio management, marketing strategy, customer segmentation and targeting, positioning and value proposition development, message and market assets development, etc.) to grow global orders and share alternatively, “to support annual business objectives”.
• Ensure regional marketing plans are aligned with the global marketing plan and collaborate with regional marketing on selecting the appropriate marketing mix.
• Collaborate with Advertising & Promotion and Communications to develop a communications plan in support of the marketing objective.
• Create a global product /portfolio strategy including product positioning and current portfolio.
• Identify programs needed to enhance customer loyalty and installed base retention.
• Provide input to the product / solutions roadmap.

Qualifications/Requirements

• Bachelor’s Degree in Electronic Engineering, Physics, Marketing, Business Administration, or other related fields (MSc or PhD will be an advantage).
• Minimum of 10 years’ experience in MR, medical devices marketing or sales or related field.
• Leadership skills to lead and/or influence teams and shape/lead growth vision and marketing strategy.
• Excellent oral and written communications skills.
• Strong analytical and process skills.
• Influencing skills – ability to motivate individuals and demonstrate organizational influence.

Preferred Qualifications

• PhD in Biomedical Engineering or MR physics.
• MRI Clinical experience as an industry clinical educator or marketing leader.
• Strong communication and influential skills as the role is expected to interact both internally with engineers and externally with high-profile customers.
• Previous sales or marketing experience in imaging equipment.