Global Product Manager - Instruments

Responsibilities

• Develop and maintain the multi-year global product roadmap for the Hardware & Software Platforms supporting the Environmental Monitoring portfolio, grounded in Voice of Market (VOM), regulatory trends, competitive insights, and financial objectives.
• Communicate roadmap strategy, not just features, to executive, commercial, and R&D audiences.
• Author Strategic Deliverables: Produce Market Requirements Documents (MRDs), opportunity assessments, and portfolio recommendations that include opportunity sizing, volume and revenue projections, margin impact, required investment, and risk assessment.
• Lead gap analysis, line extensions, rationalization, and end-of-life decisions in collaboration with regional and functional stakeholders.
• Develop 1–3 year tactical plans and contribute to 5–10 year strategic plans in partnership with the Global Product Manager and Senior Manager of Product Management, aligned to Hygiena's financial and strategic objectives.
• Serve as the commercial lead in Hygiena's Product Commercialization and Innovation Process, representing customer and market needs across all cross-functional project teams from concept through launch.

Requirements

• Translate: Author clear Market Requirements Documents (MRDs) and Product Requirements Documents (PRDs) translating market problems into performance claims, validation criteria, and launch readiness specifications.
• Execute: Partner with R&D, Program Management, Manufacturing, Applications, Software, Quality, Regulatory, and Finance from concept through development, validation, scale-up, and commercialization.
• Enablement: Develop and maintain a portfolio of sales enablement assets including presentations, competitor battlecards, objection-handling guides, ROI calculators, application notes, and digital content tailored to priority buyer personas and regions.
• Engagement: Support key customer engagements, demonstrations, evaluations, and contract negotiations as the commercial and product subject-matter expert (SME).
• Campaign: Partner with Marketing to design, execute, and measure demand generation campaigns and programs that drive awareness, trial, adoption, and market share gain in target segments. Leverage CRM data to track lead-to-close effectiveness.
• Persona: Build and maintain structured buyer and user persona profiles (e.g., QA managers, lab directors, grain and feed operators, regulatory auditors) using jobs-to-be-done (JTBD) methodology, documenting workflows and buying criteria.
• Voice of Market (VOM): Plan and execute ongoing VOM activities—customer interviews, field visits, surveys, advisory panels, and industry conference participation to identify, validate, and prioritize unmet market needs before product decisions are made.
• Regulatory: Maintain quantified market models for priority segments, including TAM/SAM/SOM sizing, growth rates, share estimates, pricing corridors, and key competitor landscapes.
• Competitive: Own the structured competitive intelligence process for the Hardware & Software Platforms supporting the Environmental Monitoring portfolio. Maintain up-to-date win/loss analysis, competitor offering profiles, claims, pricing, and positioning using standardized tools accessible to the sales team.
• Pricing: Determine global list pricing, discount frameworks, and regional pricing corridors in collaboration with Sales, Finance, and regional teams to meet growth and margin objectives. Apply value-based pricing principles aligned with quantified customer outcomes.
• KPI: Define, track, and report on portfolio KPIs including revenue, gross margin, ASP trends, new product adoption rate, forecast accuracy, on-time-to-launch, market share, and customer NPS. Use CRM, ERP, and market data to diagnose performance drivers.
• Evaluations: Serve as a key interface between Hygiena and strategic partners, helping to define joint value propositions, shared roadmaps, and measurable success metrics.
• Integration: Contribute to integration plans and post-deal product and portfolio decisions to maximize value realization and minimize disruption to customers and commercial teams.

Qualifications

• Minimum of Bachelor’s Degree in Engineering, Microbiology, Food Science, Biology, Biochemistry or a related scientific field required. MBA preferred.
• Minimum of 3 years of relevant experience required that includes the following:
• Minimum of 2 years commercial experience in product management, strategic product marketing, or project management of food safety tests in a B2B environment with a strong track record of achievement.
• Minimum of 2 years developing and launching integrated instrumentation, accessories, and software solutions including UI/UX considerations for applied markets.
• Demonstrated track record of achievement built from market/ customer focused knowledge, marketing concepts and practices.
• Demonstrated Product Development and Launch experience from ideation through commercialization as well as product rationalization.
• Demonstrated Networking.
• Demonstrated success of working, leading and influencing in a global matrix environment and cross functional teams.
• Strong knowledge of Microsoft Office (Outlook, Word, Excel, PowerPoint) and Adobe Acrobat required.
• PowerBI experience is a plus.