Global Panel Acquisition & Media Strategy Lead

About the role

We’re looking for a senior leader to shape Kantar’s global respondent acquisition and media strategy. This role is pivotal in driving how we attract panel members across all panel brands and markets. You’ll lead a global team, manage multi-million-dollar investments, and modernize our acquisition technology to deliver measurable impact. You’ll work at the heart of Kantar’s transformation, influencing decisions at the highest level and building future-ready capabilities across regions.

Role Purpose

The Global Panel Acquisition & Media Strategy Lead is accountable for enterprise-wide respondent acquisition strategy, investment governance, and performance outcomes across Kantar’s global online access panels. This role supports Kantar’s shift to a cross-panel, domain-based leadership model aligned to the 2026 strategy.

Key Responsibilities

• Define and own the global acquisition vision and strategy across all Kantar panel brands, markets, and digital recruitment channels.
• Translate commercial demand, sample supply needs, and long-term growth objectives into a coherent acquisition framework.
• Lead the transition from single-panel execution to cross-panel, portfolio-level optimization, ensuring consistency, scale, and sustainability.
• Ensure acquisition strategies build trust, deliver great respondent experience, and support long-term health.
• Govern multi-million-dollar global acquisition budgets, including planning, forecasting, and capital allocation.
• Establish and enforce enterprise-level performance metrics and optimization goals (e.g., CPA/CPI, conversion, quality thresholds, LTV).
• Drive disciplined, data-led investment decisions across markets and brands.
• Provide clear, executive-level reporting and recommendations to senior leadership and finance partners.
• Set the global standard for acquisition measurement, analytics, and performance management.
• Oversee the development of acquisition dashboards, KPIs, and decision frameworks.
• Partner with Data Science and Panel Performance & Metrics teams to ensure insights inform forecasting and supply planning.
• Foster a culture of experimentation and learning focused on measurable outcomes.
• Lead modernization of ad-tech and tracking infrastructure for accurate attribution and compliance.
• Oversee vendor selection, RFP processes, and technology evaluations.
• Drive agency consolidation and optimization, including governance of global media partners.
• Act as the executive point of contact for global media agencies and strategic vendors.
• Represent acquisition strategy in leadership forums and transformation initiatives.
• Influence and align senior stakeholders across regions and functions.
• Elevate acquisition quality, fraud prevention, and compliance as enterprise-level priorities.
• Build and develop a high-performing global acquisition organization.
• Define operating models, decision rights, and governance rhythms that scale globally.
• Develop future-ready capabilities across media strategy, analytics, and technology.

Skills & Experience

• 15+ years of senior leadership experience in acquisition, performance marketing, or media strategy.
• Proven ownership of large, complex global media and acquisition portfolios.
• Expertise in data-driven optimization and analytics.
• Experience leading ad-tech transformation and vendor management at scale.
• Ability to influence senior leaders globally and lead through transformation.

What’s In It For You

• A highly competitive benefits package including medical plans, Health Savings Account, dental, vision, wellness program, 401k with matching, tuition reimbursement, commuter benefits, unlimited PTO.
• Privacy Disclosure: By applying to this opportunity, you consent to the personal data you provide to us being processed and retained by The Kantar Group Limited (“Kantar”).
• Salary Range: $125,000 - $170,000/year.

Location

Norwalk, Merritt, United States of America

Kantar Rewards Statement

We go beyond the obvious, using intelligence, passion, and creativity to inspire new thinking and shape the world we live in. Apply for a career that’s out of the ordinary and join us. We want to create an equality of opportunity in a fair and supportive working environment where people feel included, accepted, and are allowed to flourish. We want to create a more diverse community to expand our talent pool, be locally representative, drive diversity of thinking, and better commercial outcomes. Kantar is committed to inclusion and diversity; therefore, we welcome applications from all sections of society and do not discriminate on the basis of age, race, religion, gender, pregnancy, sexual orientation, gender identity, disability, marital status, or any other legally protected characteristics.