Global Media Relations and Social Media Assistant Director
About the role
EY is seeking an experienced and content‑driven media relations and social media professional to join its Global Media Relations and Social Media team, supporting two strategically important portfolios: Global Industrials & Energy. This role is focused on building and strengthening the global media profile of EY’s Industrials & Energy leadership, working closely with senior stakeholders and Brand, Marketing & Communications (BMC) colleagues to deliver integrated communications programs. These programs are designed to support EY’s business priorities, reputation, and long‑term growth ambitions across these complex and fast‑moving sectors. The Assistant Director will also support the EY global media relations and social media network, enabling colleagues across super regions to engage effectively with media and amplify global campaigns at the local level.
Responsibilities
- Manage senior global stakeholders to deliver executive visibility programs that elevate external share of voice for EY leaders across Global Industrials & Energy.
- Develop and execute integrated media relations and social media strategies aligned to industry priorities, market trends and EY’s broader reputation agenda.
- Manage and oversee external PR agency teams, including planning, execution, evaluation and reporting against earned media KPIs and contracted scope of work.
- Generate strong earned media results with global, national and trade media, including business, financial, energy, industrial and investment press.
- Serve as a trusted advisor to senior leaders, providing strategic counsel on media engagement, messaging and reputational considerations.
- Plan, create and deliver social media campaigns in collaboration with the Global Social Media team, using data, best practices and emerging platform features.
- Create high‑quality PR and social content using EY thought leadership, research, reports and insights relevant to Industrials & Energy.
- Work closely with super region PR counterparts to ensure consistent global storytelling and effective local amplification of campaigns.
- Support global announcements, reports, surveys, transactions‑related content and major events aligned to these portfolios.
Requirements
- Previous proven experience in an external communications role is essential.
- Demonstrated experience advising senior leaders and executives on media and communications matters.
- A strong writer with accuracy and attention to detail; reliability.
- An ability to work with complex, sometimes technical or specialist content.
- Good existing relationships or the ability to cultivate new relationships with international business media (e.g., Financial Times, Wall Street Journal, Reuters, Fortune).
- Proven experience planning and activating social media campaigns.
Qualifications
- A passion for social media, current affairs and business news.
- An understanding of Industrials, Energy infrastructure, or a strong interest in developing expertise in these areas.
- Cultural awareness and sensitivity, as this role will involve daily interaction with people in countries around the globe.
- Ideally strong experience in handling international project launches.
- A self‑starter with a “can do” attitude and the drive to get the job done; the potential to develop within the organization.
Skills
- Strong stakeholder management skills, with the ability to influence and collaborate across senior leaders, global teams and agencies.
- Excellent news judgment and ability to track the global news agenda to proactively identify media opportunities.
- Proven experience managing external agencies and driving strong earned media performance.
- Ability to benchmark performance, analyze results and continuously optimize media and social impact.
- Strong writing and editing skills, with a demonstrated ability to simplify complex or technical topics.
- Collaborative mindset and confidence working in virtual, multicultural and matrixed environments.
- Ability to multi‑task.
- Time management.
- Listening skills.
- Communication skills (comprehend, verbal & written).
- Excellent stakeholder management skills.
- Due diligence and decision‑making skills.
Pay
The base salary range for this job is:
- New York City, Boston, and Washington DC Metro Areas, Washington State, and Southern California offices – $120,000 to $204,000
- Bay Area California offices – $125,000 to $212,500
- All other office locations in the US, including Sacramento – $100,000 to $187,000
Individual salaries within these ranges are determined through a wide variety of factors including but not limited to education, experience, knowledge, skills and geography.
Benefits
- Medical and dental coverage
- Pension and 401(k) plans
- Wide range of paid time off options
- Flexible vacation policy — you decide how much vacation time you need based on your own personal circumstances
- Designated EY Paid Holidays
- Winter/Summer breaks
- Personal/Family Care leave
- Other leaves of absence when needed to support physical, financial, and emotional well‑being