Global Media Relations and Social Media Assistant Director
About the role
EY is seeking an experienced, content‑driven media relations and social media professional to join its Global Media Relations and Social Media team, supporting the Global Industrials & Energy portfolios. The Assistant Director will build and strengthen the global media profile of EY’s Industrials & Energy leadership, working closely with senior stakeholders and Brand, Marketing & Communications (BMC) colleagues to deliver integrated communications programs that support EY’s business priorities, reputation, and long‑term growth ambitions. The role also supports the global media relations and social media network, enabling colleagues across super regions to engage effectively with media and amplify global campaigns locally.
Responsibilities
- Manage senior global stakeholders to deliver executive visibility programs that elevate external share of voice for EY leaders across Global Industrials & Energy.
- Develop and execute integrated media relations and social media strategies aligned to industry priorities, market trends, and EY’s broader reputation agenda.
- Manage and oversee external PR agency teams, including planning, execution, evaluation, and reporting against earned media KPIs and contracted scope of work.
- Generate strong earned media results with global, national, and trade media, including business, financial, energy, industrial, and investment press.
- Serve as a trusted advisor to senior leaders, providing strategic counsel on media engagement, messaging, and reputational considerations.
- Plan, create, and deliver social media campaigns in collaboration with the Global Social Media team, using data, best practices, and emerging platform features.
- Create high‑quality PR and social content using EY thought leadership, research, reports, and insights relevant to Industrials & Energy.
- Work closely with super region PR counterparts to ensure consistent global storytelling and effective local amplification of campaigns.
- Support global announcements, reports, surveys, transactions‑related content, and major events aligned to these portfolios.
Requirements
- Previous proven experience in an external communications role.
- Demonstrated experience advising senior leaders and executives on media and communications matters.
- Strong writing and editing skills with accuracy, attention to detail, and reliability.
- Ability to work with complex, sometimes technical or specialist content.
- Good existing relationships or the ability to cultivate new relationships with international business media (e.g., Financial Times, Wall Street Journal, Reuters, Fortune).
- Proven experience planning and activating social media campaigns.
Preferred qualifications
- Passion for social media, current affairs, and business news.
- Understanding of Industrials, Energy infrastructure, or strong interest in developing expertise in these areas.
- Cultural awareness and sensitivity for daily interaction with colleagues across countries worldwide.
- Strong experience handling international project launches.
- Self‑starter with a “can do” attitude, drive to get the job done, and potential to develop within the organization.
Skills
- Strong stakeholder management and influencing skills across senior leaders, global teams, and agencies.
- Excellent news judgment and ability to track the global news agenda to proactively identify media opportunities.
- Proven experience managing external agencies and driving strong earned media performance.
- Ability to benchmark performance, analyze results, and continuously optimize media and social impact.
- Strong writing and editing skills with demonstrated ability to simplify complex or technical topics.
- Collaborative mindset and confidence working in virtual, multicultural, and matrixed environments.
- Ability to multi‑task and manage time effectively.
- Strong listening, verbal, and written communication skills.
- Due diligence and decision‑making skills.
Pay
The base salary range for this position varies by geographic location:
- New York City, Boston, Washington DC Metro Areas, Washington State, and Southern California offices: $120,000 – $204,000
- Bay Area California offices: $125,000 – $212,500
- All other U.S. office locations (including Sacramento): $100,000 – $187,000
Individual salaries within these ranges are determined by factors including education, experience, knowledge, skills, and geography.
Benefits
- Comprehensive compensation and benefits package rewarded based on performance.
- Medical and dental coverage.
- Pension and 401(k) plans.
- Wide range of paid time off options.
- Flexible vacation policy — you decide how much vacation time you need based on personal circumstances.
- Designated EY Paid Holidays, Winter/Summer breaks, Personal/Family Care leave, and other leaves of absence to support physical, financial, and emotional well‑being.