Global Marketing Leader - Corian® Design

About the role

Corian® is a globally recognized, design-led brand with a strong foundation in material innovation and specification-driven demand. However, demand generation and commercial integration are inconsistent across regions, and the customer journey—from discovery through specification and purchase—contains friction that limits conversion. We are seeking a Global Marketing Leader to lead a transformation of how Corian® creates demand, engages specifiers, and converts market interest into measurable growth.

This leader will define where Corian® chooses to compete and how we win, with global accountability for demand creation strategy, marketing capability building, and brand stewardship. The role reports directly to the Corian® Global Business Director and works in close partnership with regional commercial leaders who own customer relationships and account execution. This is a hands-on transformation mandate requiring both strategic vision and operational leadership to build new capabilities while delivering near-term commercial impact.

Responsibilities

• Define and lead the global “where to play / how to win” strategy, including priority segments, use cases, and value propositions—and translate this into demand generation that increases specification, pipeline, and conversion.
• Build upstream demand with architects, designers, and key specifiers, shifting engagement from product-led to value- and outcome-driven.
• Establish a global marketing operating system aligned to segmentation, account priorities, and value propositions, partnering with regional commercial leaders to improve pipeline quality and win rates.
• Equip sales teams with scalable tools, insights, and content that drive conversion.
• Own and optimize the specification journey—from discovery through specification to purchase—identifying and eliminating friction across channels, tools, and processes.
• Improve conversion at each stage of the funnel.
• Build a fully measurable, data-driven marketing engine leveraging digital platforms, content, and analytics to drive engagement and growth.
• Establish clear, consistent KPIs tied to pipeline, conversion, and ROI.
• Strengthen Corian®’s position as a premium, design-led brand, translating product innovation into compelling, differentiated narratives while balancing short-term demand generation with long-term brand equity.
• Define and build the structure, capabilities, and talent needed for a modern marketing function, leading and developing a global team with clear accountability for performance.
• Transform the organization from a reactive, request-based model to a proactive, insight-led growth engine.

How success will be measured

• Clarity and consistency of priority segments, value propositions, and competitive positioning across regions.
• Revenue growth and market-share expansion in priority segments.
• Growth in specification-driven pipeline and quality of demand created.
• Improvement in pipeline and specification-to-sale conversion rates.
• Increased customer engagement and ease of specification for designers and specifiers.
• Measurable contribution of marketing to commercial outcomes (pipeline, win rate, ROI).

Requirements

• 15+ years of experience in marketing.
• Bachelor's degree in Business, Marketing, or similar; MBA preferred.
• Proven experience leading marketing in a building materials/construction ecosystem or analogous B2B specification-driven environment.
• Track record of driving measurable growth through demand generation and commercial integration.
• Deep understanding of multi-stakeholder customer journeys (specifiers, contractors, distributors, etc.).
• Experience building digital, data-driven marketing capabilities.
• Ability to operate at both strategic and operational levels in a global, matrixed organization.
• Exceptional leadership and influence skills in complex, global organizations.
• Willingness to travel up to 20% of the time.

Benefits

DuPont offers a comprehensive pay and benefits package.