Global Marketing Director, Rare Disease

Main Responsibilities

• Develops the global brand strategy based on insights and drives the execution of global marketing strategy and initiatives for the product.
• Prepares for and drives Global and supporting local market launches.
• Develops and implements global commercial/marketing activities such as core branded materials, advisory boards, congress activities, customer engagement plans, segmentation and targeting.
• Develops communication plans across the product life cycle and implements communication and omnichannel engagement campaigns, across the marketing mix ensuring timely delivery via KPIs.
• Benchmarks against competitors and proposes corrective actions where appropriate.
• Continually reviews and consolidates competitive intelligence and customer insights.

Execution of Brand Strategy

• Ensures close relationship with affiliates and strong understanding of local market dynamics.
• Works with partner agencies in driving the core campaign and materials.
• Drives local alignment with global brand strategy & initiatives.
• Supports affiliate teams with the roll out of global marketing plans and programs.
• Identifies key performance drivers and aligns on priority scenarios.
• Develops KPIs to measure impact of global marketing activities.
• Tracks functional execution of KPIs to deliver the global brand strategy.
• Ensures activities are aligned with procurement process and appropriate budget is allocated, phased and supports key business opportunities.

Market Insights and Forecasting

• Supports the development of the market research plan and acts as the marketing point for identified market research projects.
• Develops a deep understanding of the patient journey, identifying appropriate leverage points, potential pain points and deep insights of all stakeholders involved in the patient journey.
• Quantifies appropriately the opportunities and identifies strategies and activities grounded in the patient journey and driven by insights.
• Develops meaningful actionable insights that reflect the needs of all key customer groups.
• Supports consolidation, integration and analysis of insights from customers, markets, geographies and competitors.
• Maintains awareness of new insights in the product life cycle landscape.
• In collaboration with decision support team develops the 5Y and long-range plan forecasts.
• Develops monthly business performance reporting grounded in insights and communicated with strong business acumen.

Cross Functional Collaboration

• Ensures strong cross functional engagement and collaboration with all members of the Global cross functional team, specifically with medical affairs colleagues and with the Global Brand Team in the development and implementation of global programs and activities.
• Proactively seeks affiliate engagement and the sharing of best practices across the organization.

Knowledge & Experience

• Degree-level education, ideally in life sciences or in business studies.
• Minimum of 10 years’ experience in the pharmaceutical or biopharmaceutical industry in a marketing role with experience of specialty care products in rare diseases.
• Global marketing experience and in-country marketing experience in one of the top 5 European markets (Germany, France, Italy, Spain, UK) or in North America (US, Canada).
• Proven track record of marketing across multiple stages of a products life cycle.
• Successful Global launch experience in specialty and/or rare disease, preferably in the specific therapeutic area.
• Proven ability to work effectively across functions and collaborate with diverse stakeholders at both Global and Affiliate levels, adapting leadership style to each situation.
• Strong and collaborative team player.
• Fluent English is compulsory.

Ethics & Compliance

• Complies with Company guidelines and country/industry standards on ethics and compliance.
• Ensures strong compliance and adherence to all Ipsen SOPs and aligned to the global brand strategy.
• Acts as a role model for ethical behavior.

Pay Range

The annual base salary range for this position is $191,000 - $280,000. This job is eligible to participate in our short-term incentives program.

Benefits

At Ipsen we are proud to offer a comprehensive employee benefits package, including 401(k) with company contributions, group medical, dental and vision coverage, life and disability insurance, short- and long-term disability insurance, as well as flexible spending accounts. Ipsen also provides parental leave, paid time off, a discretionary winter shutdown, well-being allowance, commuter benefits, and much more.