Global Marketing Campaign Lead - Life Sciences & Healthcare

Responsibilities

• Translate life sciences and healthcare (LSHC) business priorities into focused integrated campaign strategies aligned to EPAM’s strengths in digital transformation, engineering, data, AI, cloud, customer experience and industry consulting
• Define campaign strategy including audience segmentation, priority personas, messaging, positioning, channel mix and primary journey focus across awareness, consideration or intent
• Own campaign planning, orchestration, sequencing, governance and performance measurement across global programs, regions and customer touchpoints
• Manage the integrated campaign brief as the central source of truth for campaign execution
• Partner with industry GTM, content, digital, field marketing, partner marketing, sales, business development and Center of Excellence teams to deliver coordinated campaigns
• Guide campaign narrative, content requirements and asset activation across thought leadership, research, customer stories, webinars, email programs, paid media, events, content hubs, landing pages and sales enablement
• Track and optimize campaign performance using account engagement, marketing and sales qualified lead progression, influenced pipeline, conversion by journey stage, sales follow-up effectiveness and return on investment metrics
• Partner with sales and business development teams to translate campaign engagement signals into account prioritization, outreach plays, follow-up motions and pipeline acceleration opportunities
• Leverage marketing technology, AI tools and analytics to improve campaign performance and operational efficiency
• Manage campaign budgets and ensure effective resource utilization

Requirements

• Degree in marketing, project management, business, communications or a related field
• Six to eight years of experience in business-to-business (B2B) marketing, integrated campaigns, demand generation, industry marketing or GTM strategy (preferably to pharmaceutical, biotechnology, medical device/medtech, healthcare provider, payer or digital health focused organizations)
• Proven experience managing global or multi-regional marketing campaigns
• Strong understanding of audience segmentation, customer journeys, campaign measurement and pipeline generation
• Clear communication and cross-functional collaboration skills
• An analytical mindset with experience using data, engagement signals, customer relationship management (CRM) and marketing performance insights to optimize campaign impact
• A clear understanding of industry themes such as AI-enabled healthcare, connected health, patient experience, clinical innovation, digital health, data and analytics, regulatory complexity and commercial transformation
• Experience with marketing automation, CRM, reporting, account-based marketing (ABM) and campaign management platforms

Qualifications

• Familiarity with Demandbase, Marketo, Microsoft Dynamics, Workfront, Wrike, Jasper or similar technologies
• Experience working in a global matrixed organization

Benefits

Medical, Dental and Vision Insurance (Subsidized)
Health Savings Account
Flexible Spending Accounts (Healthcare, Dependent Care, Commuter)
Short-Term and Long-Term Disability (Company Provided)
Life and AD&D Insurance (Company Provided)
Employee Assistance Program
Unlimited access to LinkedIn learning solutions
Matched 401(k) Retirement Savings Plan
Paid Time Off – the employee will be eligible to accrue 15-25 paid days, depending on specific level and tenure with EPAM (accrual eligibility may change over time)
Paid Holidays - nine (9) total per year
Legal Plan and Identity Theft Protection
Accident Insurance
Employee Discounts
Pet Insurance
Employee Stock Purchase Program